Now that you are embracing the virtual financial advisor model, you are going to need to equip yourself with a few imperative tools and adopt some powerful approaches for successful virtual practice management.
Practice Management vs Virtual Practice Management
When I refer to virtual practice management, I’m talking about operating as a virtual financial advisor in a fully functional way from the comfort of your own home, co-working space, etc. As we have come to rapidly learn, being productive remotely is entirely possible, and doing so as an advisor is no different.
Sustaining success virtually will take some adapting sure, but with the right systems in place, you will be up and running in no time. Let us take a look at how.
Build A Virtual Team
The world is evolving quickly, and the financial planning industry is actually one of the last to switch on and adapt. Virtual teams have been a possibility for years now with almost every kind of individual with any type of expertise readily available on a freelance or service, fully remote basis.
Before COVID-19, most virtual financial advisors still ran a brick and mortar office, but the pandemic has probably forced you to work remotely, and as such, prompted you to relook at your business from an operational point of view.
You may be a little overwhelmed right now, but trust me, this sudden change is actually an excellent and much-needed shift.
Now you can build an entirely virtual team that will result in a more financially viable way of running your practice. You can collaborate with more people, working with specialized individuals when and where you need them right across the globe. That’s the beauty with a virtual team – nothing’s permanent, and they charge by the hour or job.
You’ll also save on not having to fork out for your virtual employee’s workspace; it’s their responsibility to purchase a computer, desk, chair, internet connection, and whatever other office supplies are necessary – you just pay for their services and expertise. You will reap the benefits of these savings immediately, not to mention that you won’t have to pay for a physical practice. So, no rent, no permanent salaries – that’s good going!
Further to significant savings, hiring virtual employees also means the output of your business can grow exponentially! Suppose you are based in Boston and hire a virtual employee in Cape Town, South Africa. In that case, you’ll have someone working around the clock and after regular business hours, even when you’re asleep – a massive increase in productivity!
The best part? There’s a massive demand for virtual advisory services – we’re all having to embrace technology now.
Adopt A Virtual Sales Process
Having the right digital infrastructure in place is imperative so that you can communicate with your virtual staff and with clients, all while protecting your and their data.
With the brick and mortar model, you would use a physical location for sales meetings or, even worse, go to a client’s home at night! But now you can conduct virtual in-home appointments. Assuming you have a website, you can set up a scheduling tool on your site, enabling customers to set up virtual meetings online that sync with your calendar.
You can conduct meetings as you usually would, only now it will be through an app like Zoom, FreeConferenceCall, or Skype. As I have mentioned before, younger generations such as Gen Z and Millennials much prefer it, and it will save you time and any awkwardness that comes with visiting clients at their homes after hours.
Prospect Through Digital Marketing
Ok, so selling is one thing, but what about prospecting? Well, in short, your prospecting becomes digital marketing. Your entire audience lives online, and now that you are adopting the virtual financial planning model, this is where you are going to find them.
First impressions are more important than ever, so you have to plan your content and design your messaging. Research is critical initially, but once you have established a brand voice, have a prominent presence, and are seeing high engagement, you’ll be so busy that you will just have to hire more virtual staff.
Speaking of hiring more virtual staff, doing so will prove hugely beneficial if you outsource your business’s digital marketing side. It’s not as simple as it seems. You can’t just post an update every once in a while and expect to see results – you’ll need an individual or team that has a deep understanding of digital strategy in order for it to truly work.
Stay Up to Date with Technology
Once you stop fearing technology and embrace it, you will come to realize very quickly how useful it is. You can streamline all your mundane tasks, work with people from anywhere on earth, and, what’s more, integrate all of your tools together seamlessly.
Your email and calendar can be synced to your collaboration tool for everyone on your team, making life so much easier. If you take Google Suite, for example, it’s quite literally a one-stop-shop for business administration.
Becoming a virtual financial advisor does take a bit of time, though, as well as a little help. This is one of the reasons I created The Virtual Advisor System, Conneqtor. It’s a cutting edge, lead generation, digital marketing, and virtual financial planning practice training system that will accelerate your adaptation to dominate in the digital world we now live in. Again, technology! I was able to take my understanding and experience of adopting a digital financial planning model and create a system that will show you exactly how to do the same, step by step.
Download my free eBook to find out more about becoming a successful virtual financial advisor, starting today.
I hope you enjoyed the article!