Altruist’s Grow Episode 4: How to Grow a Virtual Advisor Business

Altruist's Grow Episode 4: How to Grow a Virtual Advisor Business

Want to learn how to grow a virtual advisor business? You’re in the right place!

Altruist Corp is most famous for offering a software that helps financial advisors achieve better outcomes. Much like the virtual advisor system Conneqtor, Altruist makes growing a virtual advisor practice both possible and scalable.

How to Grow a Virtual Advisor Business

Conneqtor founder and CEO, Derek Notman features on episode 4 of Altruists ‘Grow’ series. Grow is dedicated to providing financial advisors with growth hacks to succeed to succeed in an ever changing economic climate.

Tyrone Ross explores how Derek has successfully launched his virtual advisory business, having being virtual since 2013. In episode 4 Derek covers:

  • Why he started a virtual advisor practice.
  • How to successfully grow an advisor practice online.
  • How to market to your ideal client.
  • How you can start building your virtual advisor practice today.

Watch the full interview here.

Download the virtual advisor e-book here OR get started immediately and purchase the virtual advisor system today.

Model FA Podcast: The Future of Financial Planning

model fa podcast season 3 episode 6

I had the privilege of joining Patrick Brewer on the Model FA podcast earlier this month. As Covid19 continues the shape the way various industries either transform, we dove deeply into what Conneqtor. Our conversation focussed on how offerings like the Virtual Advisor System and the Model FA accelerator are the future.

What is the Model FA?

Model FA like the Virtual Advisor System was created to support financial advisors. With a focus on helping advisors grow sustainable businesses, increase their brand awareness, and provide meaningful value to clients, Patrick has built a community for advisors, by advisors.

Season 3 Episode 6: What is the Virtual Advisor System?

In this episode we discuss how the Virtual Advisor System was created to empower advisors to not only grow, but make the transition to a 100% virtual financial practice.

We covered how the Virtual Advisor System helps advisors:

  • Connect and bring value to clients independent of any physical location.
  • Leverage the power of digital marketing to generate leads in new ways.
  • Leverage virtual tools and systems to maintain meaningful client relationships.

Patrick and I also shared views on how to connect meaningfully with clients entirely remotely, while building a virtual financial practice.

I’m very grateful to have featured on the Model FA podcast, because now more advisors will be exposed to the Virtual Advisor System. Huge shout out to Patrick Brewer and the Model FA Podcast team for hosting me.

You can listen to the full podcast here or get in touch with me on how you can make your practice 100% virtual today.

 

Digital Marketing for Financial Advisors During Coronavirus

digital marketing for financial planners

Although the COVID-19 pandemic is a trying time for all industries, it has also brought billions of people together online. Being confined to our homes has forced us to engage with others through social media. As a result, businesses are scrambling to reshape their offerings for virtual needs.

This is definitely a major positive for financial advisors as it has pushed us to embrace the virtual model. For those of you who were holding on to the brick and mortar approach, you have no choice but to take your businesses online now and believe me when I tell you, the benefits are incredible.

I’ve covered why taking your financial planning practice online is a smart move and how it can save you thousands of dollars every month, so in this article, we’re going to take a look at digital marketing for financial advisors.

women visiting virtual advisor website

Why is digital marketing for financial advisors important?

Embrace an old marketing trick – go where people already are and then be present.  People are online so you better be there too.

A digital marketing strategy can make or break the success of your business in the digital age. Your audience lives online, especially the younger generation, so you must put time and energy into ensuring you have a powerful strategy.

Digital marketing for financial advisors increases SEO ranking, drives traffic to your website, enhances your social media presence and converts prospects into clients through inbound marketing.

Even before coronavirus, and especially once we overcome this pandemic, for financial advisors to stay in business and serve clients efficiently in the future, the way we interact with and attract new clients must shift. We need to embrace technology and use it to our advantage. Digital marketing allows us to reach leads and prospective clients where they already are online, giving us the tools to develop relationships, establish connections, and trust in a virtual space.

What type of content works?

Digital marketing for financial advisors starts with a website, a blog strategy, top of mind social media topics, and being engaged with those that engage with your content.

According to Lyfe Marketing, 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. So, instead of going out and seeing prospective clients, you will use social media to do that.  Talk about leverage, efficiency, and effectiveness!

The use of video is best to harness a younger audience as this is the most engaging type of media, especially for social media. Still, writing and publishing insightful blogs is imperative to rank in Google.

By conducting keyword research around your service offerings and writing articles relative to those keywords, you can start organically ranking on search engines. Let’s take this article that you’re reading, for example. The keyword is digital marketing for financial advisors.

This is a term that people, such as yourself, type into the search bar on Google or Yahoo, looking for valuable information. I have that information, and so I’ve written a blog about it. As a financial advisor, you could use your years of experience to write articles on tips for investing, the best ways to save, and so on.

The same goes for the videos you create and post to your social media channels. These can be explainer videos, but they must offer value and unique insight to the viewer.

remote digital marketing for financial advisors

Tools to help financial advisors with digital marketing

There are a bunch of articles, guides, and tools available online that will help you understand digital marketing. From Hubspot and Neil Patel to even taking short courses on Udemy, which are relatively inexpensive.

As a financial advisor myself, and after taking my business online years ago already, I went through a lot of trial and error. To get to where I am today, I had to be open to starting from the beginning. During the journey of becoming a virtual financial advisor, there weren’t many other people doing it at the time. My approach to financial advising remains the same; it is just the medium that has changed.

I’m now in a position where my business is flourishing, and I have designed a virtual advisor system to help others do the same.

My proven method will teach you how to start or transform your practice into a virtual powerhouse, enabling you to obtain and work with your ideal client from anywhere in the world. Whether you are just beginning as a financial professional or want to transition your brick and mortar business to operate virtually, this system is what you need. Watch our intro video to find out more.

Thanks for reading!

Kind regards,

Derek Notman

Lead Generation for Financial Advisors During the COVID-19 Pandemic

how to generate leads during covid19

Lead generation for financial advisors in an online space requires an overhaul of your approach to communication and marketing (see how I didn’t say “prospecting”?). As many professionals try to adapt to remote work, we find ourselves in a unique situation due to COVID-19.

people having a video call with corona protection masks

 

 

 

 

 

 

 

 

 

It’s not the first time we’ve had to endure a worldwide pandemic, but it’s certainly the first time we’ve needed to in a time where we are all connected through technology.

According to We Are Social, out of the 7+ billion people in the world, there are 4.39 billion internet users worldwide.

So, as awful as this situation is, we can count ourselves lucky due to the online tools available for conducting business. As a business owner, however, the real challenge lies in lead generation.

Transforming into a Virtual Financial Advisor

After being a Virtual Financial Advisor for years now, I can tell you that running a financial planning practice online has brought me more success than in my brick and mortar days. As a financial advisor, you must’ve noticed the increased interest in clients wanting to meet over a video call as opposed to in-person? Have you noticed that the need for running your business out of physical office space is slowly declining?

With Millennials and Generation Z now making up over 38 percent of the US workforce and predicted to make up 58 percent within the next decade, transforming yourself into a virtual financial advisor makes total sense.

Lead generation for financial advisors in an online world means you need to transform yourself and join fellow financial advisors in the virtual movement of the future.

Being one of the first financial advisors in the US to successfully take my business online, I decided to create a system to help other advisors do the same. Let’s take a brief look at how my virtual advisor system works and how it can help you generate leads.

Conneqtor – The Virtual Advisor System

In short, Conneqtor empowers financial advisors like you to have the ability to achieve the following:

  • Exponentially make more profit while efficiently controlling risk
  • Work with more prominent and more ideal clients
  • Work from anywhere while expanding your reach, opening yourself up to an international market
  • Leverage your time & money to increase your impact on the market
  • Achieve an excellent life/work balance while helping your clients do the same

Conneqtor helps with lead generation for financial advisors by teaching them everything they need to know and do to drive inbound leads without having to pick up the phone to do it. Our system offers a defined virtual sales process, and shows you how to build up a virtual financial planning practice, covering an in-depth guide on the following crucial aspects:

  • Hiring a team of virtual assistants
  • A virtual client contact/service module
  • Learning email language for younger clientele
  • Creating your business’ website
  • How to blog and the importance of it
  • How to use social media for brand awareness and client question
  • Using SEO to maximize your reach online (an essential strategy used in the lead generation for financial advisors)

In today’s market, financial advisors need to create a virtual presence that drives inbound clients to them while enhancing the client/advisor experience. Consumers expect this, and they look to social media and search engines to find us.

The Virtual movement is about creating a meaningful impact and building client trust and relationships before a word is ever spoken.

virtual financial advisor generating online leads

A word from one of my advisor clients:

“The strategies you provided go deeper into truly becoming a credible source in the virtual world versus simply having a social presence. While Conneqtor does take diligence and will certainly force many out of their comfort zones (myself included), it can be a true differentiator for any financial services professional utilizing the system and will set them apart from both the brick and mortar and kitchen table agents. There is no question this is a form of communication clients are hungry for, and the impact the Conneqtor has can change the lives of the clients who embrace it as well as the lives of the agents.” – Kristin Stutz, Financial Services Professional

If you’re interested in taking your financial practice online, then download our free eBook or get in touch with us today. A brighter future awaits.

Thanks for reading!

Regards,

Derek Notman