5 Tips for Becoming A Virtual Financial Advisor During & After the Covid-19 Pandemic

5 Tips for Becoming A Virtual Financial Advisor

The COVID-19 pandemic has forced businesses of all kinds to rethink how they work and interact with clients, including financial advisors.

We have had no choice but to turn to video for communication, and we are learning very quickly why this is the preferred method of interaction with younger generations.

With video, you can communicate with anyone from anywhere in the world, and as a virtual financial advisor, this is incredibly beneficial.

Building and maintaining relationships with your clients over video is just the first step, though, as there are other important factors to consider for a successful virtual financial practice.

As you transform your practice into a virtual or semi-virtual business, use these five tips to drive success.

1.  Invest Time into Your Practice’s Future

Business may be slow at first during the pandemic, and as you migrate online, but I see this as the perfect opportunity to use this time to determine how you can streamline your business for when you’re back in full action.

How about embracing business process automation? Thanks to technology, you can now have the administrative side of your business (the mundane tasks) fully automated! Here are some examples of the work you can automate:

  • Jobs you do every day or on a schedule
  • Functions that involve capturing and moving data between applications
  • Mundane tasks that do not require problem-solving
  • Tasks that distract you from what you love doing

As you migrate online, automating your processes will help you as you build a virtual staff.

financial advisor mailchimp rss feed automation

2.  Marketing For The Next Gen Financial Advisor

If you look at your competitors, you will have noticed that many of them have cut down on marketing during the pandemic.

My advice is to put even more emphasis on your marketing efforts.  People arguably need our advice and services more now than ever.  You’re offering them a solution for during this time, so make it known.

As you transform into a virtual financial advisor, your overhead can drastically be reduced, I have dropped mine by ~60%!  Consider using some of this to invest in your marketing – this is how you can gain a competitive edge in the months and years to come.

You also will free up a significant amount of time by embracing the virtual or semi-virtual model which can now be allocated in part to spending more time on creating content for free social sites like Facebook and LinkedIn which are a great way to increase your marketing reach while not costing you a penny!

facebook ads for financial advisors

3.  Use Conneqtor To Get You Started

Yes, I created Conneqtor to help advisors around the world.  But first built my virtual practice for me, to make more money while getting my life back and having an awesome life/work balance!

So yes, I admit that this is a little marketing plug from my side, but Conneqtor is a system I have created to help you migrate your financial planning practice online. More specifically, it’s a system that will help you generate leads 24/7.

It will teach you how to build a virtual or semi-virtual financial and insurance practice that will empower you to:

  • Make more money while expertly managing risk
  • Find and work ideal clients through predictable lead generation
  • Work from anywhere in the world while expanding your reach
  • Leverage your money and time to improve effectiveness while achieving an excellent work/life balance

I have successfully run an MDRT* Court of the Table financial practice, almost 100% virtually since 2013, so I have a deep understanding of what it takes.

the virtual advisor system for financial advisors

4.  Build Stronger Personal Relationships with Your Clients

So, you can no longer take your client out for dinner or a coffee, but you can use video to connect with them.

When people need to be selective about who they work with, they will commonly approach those who identify with them on a personal level. As a virtual financial advisor, you are dealing with arguably the most intimate aspect of a person’s life – their wealth and future.

Your catch-up calls don’t have to be all-business though. Introduce them to your loved ones and pets. Share your challenges and what you have been up to during the crisis – how you’ve been keeping sane. Talk to them about their problems and what they’ve been up to, and ultimately use this time to connect and develop stronger bonds with your customers.

Even little things like sending them a short video to wish them a happy birthday can make all the difference and show them you are thinking of them.

5.  Financial Advisors Should Create Valuable Content

In the meantime, as you transition to a virtual practice, take this time to create valuable content that will attract prospective clients.

Your audience lives online, even more so now, and the best way to get them interested is by giving them something of immense value for free. You are an expert in your field, so share some of your insight with your audience online. Be it through blogs, an eBook, explainer videos, or infographics, show your prospective clients why you are their best bet.  It could even be as simple as basic posts in places like LinkedIn and Facebook.  Be present and drive value!

I hope this helps and that you found my article insightful! If you would like to find out more about Conneqtor, get in touch with us.

Kind regards,

Derek Notman

Altruist’s Grow Episode 4: How to Grow a Virtual Advisor Business

Altruist's Grow Episode 4: How to Grow a Virtual Advisor Business

Want to learn how to grow a virtual advisor business? You’re in the right place!

Altruist Corp is most famous for offering a software that helps financial advisors achieve better outcomes. Much like the virtual advisor system Conneqtor, Altruist makes growing a virtual advisor practice both possible and scalable.

How to Grow a Virtual Advisor Business

Conneqtor founder and CEO, Derek Notman features on episode 4 of Altruists ‘Grow’ series. Grow is dedicated to providing financial advisors with growth hacks to succeed
in an ever changing economic climate.

Tyrone Ross explores how Derek has successfully launched his virtual advisory business, having being virtual since 2013. In episode 4 Derek covers:

  • Why he started a virtual advisor practice.
  • How to successfully grow an advisor practice online.
  • How to market to your ideal client.
  • How you can start building your virtual advisor practice today.

Watch the full interview here.

Download the virtual advisor e-book here OR get started immediately and purchase the virtual advisor system today.

Great Tips For How To Get Clients As A Financial Advisor Online

With technology evolving at such an incredible rate, more business around the globe is being conducted digitally than at any stage in history. This age of digital transformation has accelerated since the pandemic with businesses being forced to adapt to such extraordinary circumstances.

With the internet so readily available, clients are finding it easier to educate themselves on financial markets and services online. Due to this ease of access, there are a growing number of people who have more confidence in digital platforms for their financial service needs. The financial service industry has been pretty much set in its ways with their traditional methods finding themselves ever more obsolete in recent times as the old way of lead generation for financial advisors appear to have dwindled.

Financial advisors have been mostly caught cold trying to adapt to this digital climate and have found varying degrees of difficulty in reaching and accommodating new and existing clients. The millennial generation, in particular, they have adopted the digital space with tablets and mobile phones as their primary means of communication. In light of this, they appear to have little interest in finding what they want and conducting business through traditional methods.

Barriers to traditional financial advice in the digital age

Financial advisors are realising that the digital transformation of financial advice is having a significant impact on redefining the client experience with financial services and products. With clients now having the ability to easily access information at the touch of a button, many of the traditional barriers of financial advice and services have been removed.

This then begs the question, are traditional financial advisors still relevant? With financial information having more open-access sources, clients are becoming more knowledgeable and this has increased their appetite for financial services and products. There is growing transparency within the financial industry with detailed information and sophisticated financial tools available to anyone with an internet connection. In this new age, people don’t just passively accept advice and recommendations from a financial advisor as they now have the ability to analyze the markets on their own and come to their own conclusions on how best to invest their money. The digital age has brought with it a new type of client that is self-assured and requires something special to win them over. They still want expert human advice, but the way they want it has changed.

All of this points to a financial advisor’s job becoming more difficult as they find themselves in the precarious position of having to justify their advice and recommendations, always keeping up to date with the markets, regularly having to improve their knowledge of the financial services industry, and constantly brushing up on their services in order to justify their fees. The good news is that there is an ever-increasing pool of qualified leads for financial advisors that are in circulation. Finding ways to attract this growing market can be seamless with a dedicated effort to digital transformation. The demand for personalised financial advice across the globe has never been greater, and any innovations to the traditional financial system are sure to drive up a client’s appetite.

Leveraging technology to attract clients

The financial industry has had to work hard to embrace newer technologies in an effort to win over clients that appear to be more independent and self-sufficient. While technology has done wonders to improve the efficiency and cost-effectiveness of the financial sector, there seem to be more people who are interested in smaller portfolios that can be facilitated independently online.

While this may sound discouraging, these new habits from clients should create a shift in perspective for financial advisors as they can use these advancements in the digital space to expand and diversify their offering in order to reach out to an exciting new market. While

people these days want to engage instantly on a digital platform, they want the satisfaction and reassurance of personalized service.

By maximizing the potential of technology with a tailor-made offering for each client, financial advisors can offer a hybrid advisory solution that is in keeping with the times and giving clients what they need on a platform that is convenient to them.

leverage technology to get clients as a financial advisor online

Dynamics of the 21st-century financial advisory practice

Financial advisors who want to make an impact in this digital age must transform their offering into the 21st-century virtual (hybrid) arena that provides an all-encompassing offering to potential and existing clients. While a client can easily get the financial products and services online, an online financial advisor is able to nurture personal client relationships with tailor-made advice that is unique to each client’s circumstances.

Shifting to a digital offering can offer more visibility, greater client engagement, and a more efficient service offering. By leveraging technology to reach and accommodate your clients, your work as an online financial advisor is made easier as you can focus your energy on delivering the personalized services that clients expect. While clients have the assurance that you are there to offer them specific guidance based on their portfolio, finances, insurance, etc. they also have the convenience of conducting business virtually as opposed to the traditional manner that financial advisors have become accustomed to.

Reduced Costs

By working in the digital space, 21st-century financial advisors are able to cut down on costs drastically. Expenses such as physical infrastructure with fancy offices is no longer a requirement as meetings can be conducted on a digital platform from anywhere. There are no rental expenses and utility bills such as office supplies for your staff, internet subscriptions, insurance, payroll taxes, electricity, water and sewage, and/or a cleaning company are cut to the bone. Without the need for physical offices, online financial advisors may not require as many staff, so savings can be extended to the reduced payroll of the practice. Other savings associated with a digital financial advisory practice include not paying for maintenance on plumbing, electrical, and appliances.

The sweet spot for advisors of the 21st century will most likely settle in that of a hybrid model where the majority will embrace the efficiencies & effectiveness that come from at least some digital transformation but while also maintaining a physical footprint, albeit smaller, to serve those that still want to meet in person on occasion.

Outsourcing

For core elements of the practice, many businesses that have made digital transformations in recent times have chosen to outsource specific work to industry professionals. Outsourcing specific parts of the practice, like digital marketing, will help online financial advisors save on added costs while ensuring that all clients are getting the best possible service. Online financial advisors also have the luxury of using the outsourced services only when necessary, so they do not have to worry as much about the traditional payroll and employee benefits regarding those tasks. Not only is outsourcing cheaper than hiring permanent staff, but you can get expertise in a variety of different skill sets. There are many professionals working remotely who can help you move your business forward with the precise skills that you need. You can also employ freelancers or access a whole team of experts, using them only when you need them.

Creating a Balance

Online financial advisors have many digital tools at their disposal to help with the reorganization, administration, and financial planning associated with their business. Improving the infrastructure is beneficial in reducing overhead costs that traditional financial advisors have typically been burdened with. All of these savings that the practice takes advantage of can be filtered back into the business and invested in creative methods that reach out to the client’s in a novel and engaging way.

With a newfound way of doing business, online financial advisors will not be bound to a specific physical location and have the freedom to determine how their virtual (hybrid) office will operate. This is extremely important in creating a healthy balance between your work

and personal life, thus contributing positively to your well-being. By embracing the 21st-century financial advisor model, you are able to position yourself as a leader and resource for current and potential clients.

Since the very essence of being a financial advisor means making a special effort to build a connection with your clients that align with their unique vision, goals, and values, you are still required to use a hands-on approach as this keeps the human connection alive. With that being said, there are specific techniques that you should adopt in order to adapt to this digital environment.

Adapting your financial practice to a changing world

For financial advisors to transition from the traditional way of the promotion of financial services and advice to a digital format might sound like a daunting prospect. This couldn’t be further from the truth, however, as all it takes is a little shift from the ordinary and a bit of creative implementation.

Financial advisors who are not au fait with the digital concept of business might wonder how they go about setting up a digital financial advisory practice. Essentially, a computer with a fast and reliable internet connection are the core elements that you will need in order to maximize your efforts in this new business lifestyle – remarkably different from the traditional financial advisor’s handbook.

While traditional financial advisors have kept client records and files for decades in their physical form, technology now enables us to store all of these online. Storing hardcopy records will require a lot of space, as traditional financial advisors will tell you (I had 5 metal filing cabinets at one point!), so having an efficient and secure digital platform to store records will save space and become more cost-effective. The beauty of storing documents digitally is that they are easily accessible and saves precious time – something we all want more of.

Virtual Communication

The new generation of clients are drawn to virtual relationships when dealing with service providers, and this is where financial advisors will need to switch things up. The evolution of communicating with others will mean that financial advisors must leverage digital platforms such as Skype, Zoom, WhatsApp and FaceTime, amongst others, to keep up with the needs of the new age client.

Traditional financial advisors are well aware that client satisfaction is of paramount importance, so being available on platforms that are convenient to your clients is vital to growing your digital business. In these modern times that we are living in, more and more people have chosen to interact virtually for their products and services. In light of this, online financial advisors operating in such a dynamic environment must maximize this opportunity in order to reach out to the plethora of potential clients that have infiltrated the digital space.

virtual communications as a financial advisor online

Build a Website

You can’t expect to get clients as an online financial advisor if you don’t have a website. Think of your website as your digital storefront, or better yet, your new office. Your website is where people come to find out more about you and find out how you can help them.

Whether a prospective client discovers you through a referral, an advertisement, social media, or a Google search, the first place they’re going is your website. So, it needs to look slick, relay the right information, and encourage them to reach out to you.

Your website should include necessary information about your firm’s services, team biographies, your pricing, whom you serve specifically (not just “guys with jobs”), and of course your contact information – it should also offer something for free, be it an eBook, a webinar replay, or even a free risk assessment with a tool like Riskalyze.

The best advisor websites are clean, simple, and easy to find information. The key points you should make sure are on your website are:

  • Who you are (show a personal side);
  • Who you specialize in helping;
  • What your services are;
  • What your process is; and
  • What your prices are.

Without these, potential clients will not have enough information to feel comfortable coming to you for an initial meeting.

building a website for a financial advisor online

Social Media Marketing and Advertising

Social Media Marketing

Acquiring clients online may be achieved via social media marketing, but not through merely posting about your business. You’ve got to dig deeper. You have to offer real value. You must publish educational content, and not sales orientated. Make sure to have a nice blend of personal and business and to focus on outcomes, benefits, etc. Answer the questions people are already having in their minds with your content.

You can do these via blogs, infographics, or explainer videos. Just make your content engaging and valuable. You’re the pro, so showcase it.

At the same time, you need to develop personal relationships with people of influence online. These people can be accountants, attorneys, or HR directors. Anyone who would work with your ideal client but offers them a different service to yours. Find these people online and ask for their help but also showcase them and their services. You need to give to receive.

This is just the first step in your social media marketing, but it is a great way to start building meaningful connections and relationships that will lead to you getting clients online.

 

social media marketing platforms

Social Media Advertising

By updating your practice to that of a 21st-century advisor, you’ll be saving so much money. You can most certainly pocket what you save, but make sure to use even 10% of the funds towards social media advertising.

Once you’ve got a website and some engaging, valuable content, it’s time to advertise it.

Facebook and Instagram offer incredibly robust paid advertising features. You can literally have one post (cross-platform) that gets shown to users on both.

The targeting available through Facebook & Instagram’s advertising tools are precise, meaning you can target a specific age group in a certain income bracket that live within 20 miles of a zip code, and love reading novels.

Even better is once you have advertised to a specific target market, you can re-advertise to those who clicked the link and visited your site through something called a “Pixel.”

Use LinkedIn

As a 21st century financial advisor, you should have a LinkedIn account – I mean, it’s been around for 18 years already. You would have used it as an online CV (that’s all I used it for, for years!), but now’s the time to start using it for getting clients online.

LinkedIn leads for financial advisors are easily achieved by connecting with old contacts, building up a reputation as an industry expert, and growing your professional network.

With LinkedIn, you can post original, useful content, interact with prospective clients, and even request referrals via mutual friends or other industry experts.

LinkedIn is arguably one of the most powerful places you can go to drive inbound clients. Like Rome, it takes time to build an empire. Don’t be cheesy and pushy, build meaningful relationships, share content of immense value, and help others. In fact, LinkedIn has recognized just how powerful of a “creator” platform they have and are rewarding those that create content of value for others….

Digital Marketing

Financial advisors can no longer sit behind their desks waiting for clients to come to them and will need to change the way in which they reach out to clients. Digital marketing for financial advisors is all about connecting with the right clients at the right time in order to make a lasting impression. This means that the 21st-century financial advisor must meet their clients at the places that they frequently visit in the digital space. Many businesses

successfully use financial digital marketing to find the right clients online and it has become part and parcel of good business practice to have a strong online presence.

In order to stand out as an online financial advisor, it is pivotal to have a strong digital presence where internet consultation and recommendations can provide the perfect endorsement of your abilities and services. You must be able to effectively market your service offering through strategic practices.

With a powerful financial digital marketing strategy in place, your financial advisory practice can elevate to new levels through SEO ranking, increased traffic to your website, enhanced social media engagement, and improved conversion rate of clients through your overall strategy for marketing of financial services. You must always keep in mind that your digital presence will only strengthen if you are methodical about building awareness, actively engaging with your digital audience, and acting decisively.

The Bottom Line

Transitioning into a digital platform can be an overwhelming experience for traditional financial advisors who have to now learn a completely different method to conduct business that lets them thrive in the 21st century. It is, however, an exciting and rewarding chapter that the financial services industry must embrace. With that being said, the immeasurable opportunities that exist in the digital space are ones that you must leverage to your advantage in order to take your business to the next level.

I believe that in every issue lies an opportunity, and the transition into the digital space is too good to be missed. My company, Conneqtor, empowers 21st-century financial advisors to grow their advisory practices by using our highly effective strategies. Make sure to visit my website here and download my free eBooks that will help you with your transition into the 21st century.

Sending positive vibes your way,

Derek Notman

Innovating Advice Podcast: Ditch The Status Quo. Become a Virtual Advisor

innovating advice podcast finding your ideal client

Virtual models of working are becoming more important, as the world continues to makes sense of what the future looks like in a post Covid19 world.

I was privileged enough to feature on episode 27 of the Innovating Advice podcast with Kate Holmes. The episode was titled ‘Ditch The Status Quo And Build Your Ideal Life and Business’.

virtual advisor working and learning remotely

How virtual advisors can build an ideal life and business

When it comes to embracing the virtual model, building trust online can seem daunting but there are certain tools financial advisors can use to grow their business. 

Kate and I discussed how the Virtual Advisor System gives brick-and-mortar financial planners a turnkey solution to making the transition to 100% virtual practice.

CFA’s who are transitioning to the virtual advisor model are experiencing a new normal in terms of ideal life and business. Less overhaul, more revenue, and more time with your family, as well as the ability to work anywhere in the world.

Key takeaways for virtual advsors: Episode 27 of Innovating Advice

  • The benefits of working remotely.
  • Why advisors are hesitant to change, and how they can overcome this.
  • Building trust online.
  • Being the example that resonates with the client: Establishing an awesome life and work balance.
  • How to define your ideal client.
  • The importance of having a strong digital footprint.
  • Deciding what platforms and tools to use.
  • How to provide value through your digital communications.
  • How the Virtual Advisor System can work for you.
  • The most effective apps and tools to enhance your productivity.
  • The importance of focusing on the positive.

I highly recommend you have a listen if you’re a financial advisor wanting to make the transition to a semi or fully virtual model.

If you want to know more about how the Virtual Advisor System can work for you, then download my free e-book here or contact me today.

My purpose is to make sure that virtual advisors feel supported as we navigate this scary new world.

Covid19 and The Age of the Virtual Financial Advisor – Morningstar Podcast

virtual financial advisor morningstar podcast

Covid19 has provided a unique opportunity for financial advisors to evolve, in a time when uncertainty is the norm. One thing is certain – we are truly in the age of the virtual financial advisor.

I was privileged enough to have featured on the Morningstar podcast in early April 2020. The first question Drew Carter asked me was ‘How has the Corona Virus affected your practice?’, and I honestly replied that it hasn’t.

The Virtual Advisor System means business as usual

Who knew that the coronavirus was going to be the thing that completely shakes the markets? Needless to say, I have never been busy. Not only have my clients embraced the virtual working model, but more advisors are looking for new ways in which they can continue growing their practice during these crazy times.

Conneqtor provides financial advisors with an opportunity to go 100% virtual. However, as the name of the podcast goes its simple, but not easy! You can only evolve with the Virtual Advisor System if you put in the work. I’ve been virtual for the past 6 years and I still put the work in to make sure that my virtual practice is optimized at all times.

I was forced to embrace a virtual model much earlier than most advisors even think to and the hard work has paid off. Some of the perks include:

  • Exponential revenue growth.
  • Drastically lower overheads.
  • A work life balance that makes happiness the norm.

If you want to learn more about how the Virtual Advisor System can help you, then listen to the Simple, but Not Easy podcast here or contact me today.

The Age of The Virtual Financial Advisor and COVID-19

The Age of The Virtual Financial Advisor and COVID-19

As we wrestle with a new way of life or try our best to adapt, one thing we have already learned from the COVID-19 pandemic is that many industries can operate remotely.

That’s the thing, with all that is happening in the world, time stands still for no one, and we now have to look at alternative ways to carry on with life, to make a living, but most of all to do everything we can to get through this together.

I like to think of myself as a bit of a pioneer as I embraced operating virtually some time ago already, and I can confidently say that running a virtual financial practice is a viable option in these trying times.

Up until a few years ago, financial planning was mostly based around face-to-face meetings, sitting across from clients, and providing them with financial planning and investment advice.

From client acquisition to client retention, building relationships was done in-person. Now, as we find ourselves amidst a global pandemic, this way of work is no longer possible.

Even when COVID-19 is one day behind us, meeting face-to-face will still seem like an unnecessary aspect of our role in people’s lives. Why would we need to? The rise of technology is creating a new service model for financial planning – the virtual financial advisor.

After transforming my company, Intrepid Wealth Partners, from a financial practice of the old mold into a fully functioning virtual financial practice, I noticed that every part of a financial planner’s role could be fulfilled online.

It makes total sense to use web-based tools and technology to serve clients. In fact, it opens you up to an international client base, because the location doesn’t matter. Further to this, there are huge cost savings, and my work has become more efficient due to the use of incredible technology.

In this article, I’m going to give you an overview of how to build a financial planning practice online. I will highlight the benefits of remote work, not only in the time of Corona but in the 2020s, and I will give you insight into some of the brilliant online tools you can use to make it happen.

Let’s start with the benefits of remote work.

Remote work in the time of Corona and beyond

remote worker

Before we get into building a financial practice online, let’s look at why remote work is the future of many industries, why it’s so beneficial and easy to embrace.

Firstly, remote work affords you the time to focus on yourself and your family a bit more than when running a traditional financial practice.

Secondly, most people love the idea of remote work because it means freedom to run your own schedule; it means being able to get the job done in your own time. Gone are the days of a standard 9-5, 5 days a week way of working. But thirdly, and most importantly, it means that work does not need to be done in a specific place to be executed successfully, which is perfect for serving new-age clientele like millennials generation z.

So, how does this impact the financial planning industry?

Picture this: instead of commuting to an office each day to work from a designated desk, you can execute your projects and design your days so that you can obtain and maintain an awesome life/work balance. In essence, it also makes it a lot more affordable to start your own financial planning practice. With remote work comes a substantial decrease in fixed expenses—the main ones being office space, in-house staff, and money spent on commuting.

You can choose to go forward as a one-person operation, cutting costs significantly, or you can employ people on a part-time basis, virtually, of course! The beauty of remote work is that you only work on-demand, which extends to your employees too. If you only need someone for a few hours a day, then this new way of work has made that possible. You no longer need to commit to giving people full-time employment; you can pay them on an hourly basis.

According to Flexjobs, an employer can save $22,000 per remote worker per year.

So, let’s look a little deeper at how the benefits of remote work will add value to building a successful online business.

Less time commuting

women and men on train platform

Being a virtual financial advisor means less time and money spent commuting, which means you can spend more money on building a stronger, more efficient service, and spend more money on marketing your services. This way, you can surely spend at least 10% of your gross revenue on digital marketing.

Think about how much time you can save as well. For example, let’s say you spend 1 hour a day in the car (driving to and from your office and client meetings), you do this 5 days a week, and you do this 50 weeks a year. Add it all up, and it equals approximately 250 hours a year in the driver’s seat. That is the same as 6.25 40-hour workweeks a year.

Think about this, over 6 40-hour workweeks a year; you are wasting time sitting in your car, that’s crazy!

Think about how much money you spend on gas or even domestic flights to meet with clients in-person, never mind what you spend on accommodation when meeting with clients in other cities? That sum can now go into client acquisition. Plus, marketing a virtual service is much more attractive to younger generations than the brick and mortar financial planning services.

Not having to pay for office space

Ok, so this is a big one. Arguably the most expensive part of running a company is renting office space to accommodate yourself and your employees.

By going virtual, you won’t have to consider the following:

  • Private kitchen
  • 24-hour access
  • Lounge area
  • Meeting rooms
  • Video conferencing
  • Parking
  • Janitorial services
  • Technology for employees such as computers, cellphones, and the internet

As you may know from experience, the price of renting office space varies. An office space per person can start around $300 per month in the US and goes up drastically depending on location and the facilities included.

By working remotely, the money you would have spent on office space can either go directly back into your business, your pocket or even just renting a smaller office for only you. The reality is that one of the first things that cripple a business when money is a little tight is not being able to pay overheads, such as employee salaries and office space.

With remote work, and more specifically by being a virtual financial advisor, you won’t have to worry about any of the above. Yet, you will still be able to deliver the same, if not more efficient and tailored service to your clients.

It quite literally is a win-win option for the future of your business.

Using the tech available to provide better service

Remote work is impossible without the incredible technology available at the click of a button or the swipe of a finger. Technology is what makes being a virtual financial advisor viable.

Here in the US, our Wi-Fi connections and internet infrastructure are the best in the world, so staying connected shouldn’t even be a concern. It is also very affordable.

Thanks to smartphones, cloud computing, instant messaging, and project management software, we can communicate and collaborate instantaneously from most anywhere in the world.

By getting your hands on the necessary technology to operate a virtual financial practice, and keeping up to date with the latest tools, there is nothing that can stop you from being successful.

This leads me to the next step in getting your head around how to build a financial practice online.

Online tools you can use to embrace remote work

virtual financial advisor on a video call

Before we get into some of the spectacular tools available, it is essential to remember that as a virtual financial advisor, you are not changing the advice and services you provide to your clientele. All you are doing is changing the way you communicate with prospects and clients; you are swapping out the kitchen table for a webcam, same advice, and relationship, different medium.

To take your financial planning practice online successfully, all you need to do is convert the brick and mortar way of communicating to a new way of maintaining relationships. You will then need to support this way of communicating with online tools to help you provide your services virtually.

So, let’s look at how you would conduct meetings virtually.

All your meetings are done over means of video chat, and here are some of the most popular tools for communication.

FreeConferenceCall

FreeConferenceCall is a really great tool that I use as my primary virtual meeting tool.

It is easy for me to set up and easy for my clients to click a link and join a meeting. It allows for multiple participants and does not cut the meeting off after a certain amount of time. I can screen share and even give the client control if they want to show me something on their computer. What is also nice is that if for some reason, a client can’t join via a computer, this service also has a call-in number so people can still be part of the conversation.

By far, this is my favorite virtual meeting tool. And yes, as the name implies, it is free!

Skype

You’ve probably used Skype before. As the original video conferencing software, it is the most well-known and widely accepted tool. With Skype, you can make free online calls, use free messaging, and very affordable international calling to mobiles or landlines. What we love most about this tool, though, is it’s Skype for Business feature – the best tool for internal online communication.

So, if you were to build a virtual team in the future, this feature combines instant messaging, video conferencing, calling, and document collaboration into a single, integrated app for effective collaboration.

Zoom

Zoom is excellent for external communication outside of your company. Zoom offers a full-featured Basic Plan for free with unlimited meetings, and there is no trial period. Just keep in mind that the basic plan has a 40 minutes time limit on meetings with three or more total participants. If you decide to pay for it (recommended), you can conduct meetings for as long as you like – perfect for that initial meeting with new clients.

The beauty with Zoom is that you can schedule meetings well in advance and send the exclusive meeting link straight to your clients, or if you have Office 365, you can send them a calendar invite, which automatically syncs with their calendar on their smartphone.

Skype and Zoom are the most widely accepted tools for video communication. Still, you will probably find that for younger clients, FaceTime or a WhatsApp voice call will also work, especially for check-in meetings.

Any other client communication can be done over email or even short video messages via cool tools like Loom.

At the end of the day, as long as both you and your client have a decent internet connection, you can conduct a video meeting with a client – whether it’s from a home office, or even on vacation if needs be.

This way, you can build a business around your life and not the other way around.

Now, let’s look at some of the online tools available for doing the actual work of a financial planner.

Office 365

When it comes to writing and compiling documents, crunching numbers, or creating a presentation, I recommend Office 365 simply because you won’t have to adapt too much. It’s an online version of all of the administrative tools that would usually come with a Windows PC or laptop.

It includes MS Word, Excel, Powerpoint, and more, but what makes it truly valuable is that it’s a brilliant collaboration tool for remote teams. You can have up to five members on one subscription, and with that comes an all-inclusive, synchronized suite for running the administrative side of any business. From email and Skype for Business to OneDrive – which makes the work you do available to you from anywhere—and to others when you collaborate or share. With a subscription, you are also able to download all the apps to your desktops for those that prefer working offline and uploading later.

To understand the extent of what you can do with Office 365, read this in-depth article – there’s a whole lot.

Conneqtor – The Virtual Advisor System

Now that I’ve explained the benefits of remote work and taking your financial planning practice online, ask yourself this: are you ready to join fellow entrepreneurs in the virtual movement of the future?

Conneqtor empowers financial advisors like you to have the ability to:

  • Exponentially make more money while effectively managing risk
  • Work with more prominent and more ideal clientele
  • Work from anywhere in the world while expanding your reach
  • Leverage your time & money to increase performance
  • Live the life of your dreams while helping your clients do the same
  • Achieve and maintain a remarkable life/work balance

I’ve created a turn-key system designed to show you (step-by-step) how to transform your business in a digital world. If you’re wondering what infrastructure you will need to run a virtual financial practice, then this system is your answer.

Conneqtor includes comprehensive guides on the following crucial factors for a successful virtual financial advisor:

  • How to market your virtual financial planning business online
  • How to build a virtual team
  • How to work with your compliance team
  • How to define and vet your “ideal client”
  • How to create an online presence that will drive inbound leads to you 24/7

The new world of work is right before your eyes and at your fingertips, will you take the opportunity? Download our free e-book to find out more.

Thanks for reading!

Cheers,

Derek