How to Build a 100% Virtual Financial Services Practice – The Virtual Advisor Series

how to build a 100% virtual financial services practice

What does the future of financial services look like and what can financial advisors do to help create, as well as benefit from this future? Will the bricks & mortar setup still be relevant in a post-COVID world? Financial advisors might be asking themselves, “How do I build a 100% virtual financial services practice?”

How to Build a 100% Virtual Financial Services Practice

Derek discusses these pertinent questions and more with Vice President of Advisor Development at advisors Excel, Brad Johnson. Brad is committed to helping financial advisors worldwide transition from bricks & mortar to digital during global pandemics and beyond.

It was only fitting that Brad featured Derek on ‘The Virtual Advisor Series‘, since Derek was one of the first financial advisors in the United States to go virtual back in 2013.

The Virtual Advisor Series provides education to financial advisors, on how they can use:

  • Digital marketing to increase sales.
  • A virtual office culture to increase productivity.
  • Leadership to improve operations.
  • Technology to stay ahead of the curve.

Derek and Brad discussed the benefits of a 100% virtual financial services practice, what tools empower advisors in making the transition from bricks and mortar setups easier, what challenges Derek face along the way, and the process of growing a relationship with a potential new client virtually.

Watch the episode with Brad below

If you aren’t familiar or aware of the virtual financial advisor movement then you can learn more about the age of the virtual financial advisor here.

Serving Financial Advisors Around the World – CapIntel Webinar

capintel how to build a virtual financial practice webinar

Conneqtor Serves Financial Advisors Around the World

Building a successful virtual practice will become the norm for financial advisors as we move into what can be perfectly described as the era of the virtual financial advisor. 

Derek sat down with James Rockwood from CapIntel to explore how financial advisors came make the transition to the virtual model and how they can successfully build a virtual financial practice.

As advisors battle with the future of growing their business in a post-pandemic world, Conneqtor’s virtual advisor system provides a gateway to becoming a Next Gen advisor. Next Gen advisors are not only able to survive, but have the knowledge and tools at their fingertips to thrive amidst, and after global pandemics like COVID-19. CapIntel is one such tool!

What is Capintel?

Much like Conneqtor, Capintel exists to empower advisors. CapIntel do this by providing a market leading sales platform that allows advisors to compare client portfolios and investments with ease. The ability to do this, coupled with the infrastructure to produce world-class proposals has resulted in advisors selling 50% more of their assets compared to advisors who don’t use the CapIntel system!

Taking Your Practice Digital

In this webinar Derek covers the hows and why’s involved in going virtual including:

  • The first step financial advisors need to take to go virtual.
  • Building and leveraging a robust digital footprint in a post COVID world that allows you to find more ideal clients and better service existing ones.
  • The possibility of a semi-virtual vs fully-virtual model.
  • The biggest lessons Derek wish he had under his belt when he went virtual in 2013.

Watch the webinar below:

Altruist’s Grow Episode 4: How to Grow a Virtual Advisor Business

Altruist's Grow Episode 4: How to Grow a Virtual Advisor Business

Want to learn how to grow a virtual advisor business? You’re in the right place!

Altruist Corp is most famous for offering a software that helps financial advisors achieve better outcomes. Much like the virtual advisor system Conneqtor, Altruist makes growing a virtual advisor practice both possible and scalable.

How to Grow a Virtual Advisor Business

Conneqtor founder and CEO, Derek Notman features on episode 4 of Altruists ‘Grow’ series. Grow is dedicated to providing financial advisors with growth hacks to succeed
in an ever changing economic climate.

Tyrone Ross explores how Derek has successfully launched his virtual advisory business, having being virtual since 2013. In episode 4 Derek covers:

  • Why he started a virtual advisor practice.
  • How to successfully grow an advisor practice online.
  • How to market to your ideal client.
  • How you can start building your virtual advisor practice today.

Watch the full interview here.

Download the virtual advisor e-book here OR get started immediately and purchase the virtual advisor system today.

How To Build A Financial Planning Practice Online

financial planning practice, online financial planning

To successfully build a financial planning practice online, you need to embrace the virtual model, at least in part, to position yourself as a leader and resource to your potential and current clients.

You have also got put all your effort into building real connections with your clients – relationships that align with their specific missions, visions, values, and goals.

I built my virtual online practice initially for myself to have something scalable, repeatable and that also gave me an awesome life/work balance. A lot of advisors end up asking me how I did it all, which is what inspired me to create Conneqtor.

My Virtual Advisor System, Conneqtor, is a proven program that will show you how to start or remodel your practice into a virtual powerhouse, enabling you with the right tools to acquire and work with your ideal clients from virtually anywhere in the world.

Like myself, you probably have questions such as:

  • Where do I begin?
  • Will my current clients be OK with the virtual model?
  • Do I have to work 100% virtually, or can I do both?
  • What infrastructure will I need to be a virtual financial advisor?
  • How do I market my financial planning practice online?
  • How do I build a virtual team?

The Starting Point

By now you are probably used to catching up with family, or meeting with your employees over video. During the pandemic, it has been the primary means of communication. Well, younger generations actually prefer virtual relationships, be it with any service provider.

Whether via Skype, Zoom, FreeConferenceCall, or FaceTime, this is the primary way you’re going to be communicating with your clients from now on, especially since it is how they want to interact with us to get our services and products. Millennials and Gen Zers make up a combined 48% of the consumer population, so it would be a missed opportunity for a financial advisor not to adhere to the changing demands of almost half of their potential customers.

Get rid of the files and paper too, you’re going to need to migrate everything online, and there are brilliant tools for that.

group zoom call

The Infrastructure

So, you’re wondering what exactly you need to set up a financial planning practice online? A computer and a stable, fast internet connection. That’s it, really.

The beauty of working online means that your overhead is virtually zero. There are plenty of tools for organizing, administration, and communication, so your infrastructure requirements are low to given how many of these tools are free or minimal in cost.

Part of what Conneqtor teaches advisors is the physical infrastructure they should put in place to conduct virtual meetings and drive inbound sales.

The Ideal Client

Through trial and error and through making the migration myself starting back in 2013, I have designed a virtual financial advisor system that will set you up with everything you need to build a successful financial planning practice online.

My system will show you how to build a robust online and digital presence that will drive inbound leads to you 24/7. By no means am I overselling. After starting my business Intrepid Wealth Partners and going digital in 2013, I have used all my experience to build a system that offers you a repeatable and tested online sales process that has clients asking to buy from you.

Conneqtor enables you to choose the clients you want to work with. The best part about setting up an online financial planning practice is that you can work with clients from anywhere in the world. Your location no longer restricts you, nor do you have to spend money on travel, high office & staff overhead, etc.

You are liberated to go after your ideal clients, and getting in touch with them is simple. Not easy, but simple.

So how do you bring in new clients all while working virtually? Well, I’ve created an InboundSalesMachine webinar to share my journey as a virtual financial advisor and what I designed to help advisors generate inbound leads without ever having to cold call or meet in-person ever again.

Mixing It Up

If you enjoy meeting with clients in person, you can set up a semi-virtual financial planning practice. Once we overcome the COVID-19 pandemic, you can certainly meet with your clients in person again; it’s your choice whether to mix it up or not, but if anything, the pandemic has proven beyond a doubt that the virtual or semi-virtual model works really, really well.

When working with Gen X or Baby Boomer clients, they may still want to meet in-person once this is over. Nevertheless, once you introduce them to the virtual model, I assure you that they’ll be happy to meet via video conferencing. It’s just more convenient for both parties.

Marketing

When it comes to marketing your services, an effective strategy can make or break your business. By catering to a variety of generations, you’ll need to find them where they now live – online.

A powerful strategy will increase your SEO ranking, drive traffic to your website, enhance your social media presence, and convert prospects into clients through inbound marketing.

online financial planning, digital marketing for financial planners

Virtual Staff

As is the case with client communication, so too is the process of building a virtual team. Whether you need a personal assistant or a junior financial planner to help you with your business’s administrative side, outsourcing is the way to go.

There are professionals of all kinds who are rearing to work online, and finding the right person is all the more possible with the number of companies that offer virtual staffing solutions.

I hope this information answers some of your questions. For a deeper understanding and a full guide for building a virtual financial planning practice, download my free eBook, or purchase Conneqtor straight away.

I hope you enjoyed reading it!

Kind regards,

Derek Notman

Great Tips For How To Get Clients As A Financial Advisor Online

With technology evolving at such an incredible rate, more business around the globe is being conducted digitally than at any stage in history. This age of digital transformation has accelerated since the pandemic with businesses being forced to adapt to such extraordinary circumstances.

With the internet so readily available, clients are finding it easier to educate themselves on financial markets and services online. Due to this ease of access, there are a growing number of people who have more confidence in digital platforms for their financial service needs. The financial service industry has been pretty much set in its ways with their traditional methods finding themselves ever more obsolete in recent times as the old way of lead generation for financial advisors appear to have dwindled.

Financial advisors have been mostly caught cold trying to adapt to this digital climate and have found varying degrees of difficulty in reaching and accommodating new and existing clients. The millennial generation, in particular, they have adopted the digital space with tablets and mobile phones as their primary means of communication. In light of this, they appear to have little interest in finding what they want and conducting business through traditional methods.

Barriers to traditional financial advice in the digital age

Financial advisors are realising that the digital transformation of financial advice is having a significant impact on redefining the client experience with financial services and products. With clients now having the ability to easily access information at the touch of a button, many of the traditional barriers of financial advice and services have been removed.

This then begs the question, are traditional financial advisors still relevant? With financial information having more open-access sources, clients are becoming more knowledgeable and this has increased their appetite for financial services and products. There is growing transparency within the financial industry with detailed information and sophisticated financial tools available to anyone with an internet connection. In this new age, people don’t just passively accept advice and recommendations from a financial advisor as they now have the ability to analyze the markets on their own and come to their own conclusions on how best to invest their money. The digital age has brought with it a new type of client that is self-assured and requires something special to win them over. They still want expert human advice, but the way they want it has changed.

All of this points to a financial advisor’s job becoming more difficult as they find themselves in the precarious position of having to justify their advice and recommendations, always keeping up to date with the markets, regularly having to improve their knowledge of the financial services industry, and constantly brushing up on their services in order to justify their fees. The good news is that there is an ever-increasing pool of qualified leads for financial advisors that are in circulation. Finding ways to attract this growing market can be seamless with a dedicated effort to digital transformation. The demand for personalised financial advice across the globe has never been greater, and any innovations to the traditional financial system are sure to drive up a client’s appetite.

Leveraging technology to attract clients

The financial industry has had to work hard to embrace newer technologies in an effort to win over clients that appear to be more independent and self-sufficient. While technology has done wonders to improve the efficiency and cost-effectiveness of the financial sector, there seem to be more people who are interested in smaller portfolios that can be facilitated independently online.

While this may sound discouraging, these new habits from clients should create a shift in perspective for financial advisors as they can use these advancements in the digital space to expand and diversify their offering in order to reach out to an exciting new market. While

people these days want to engage instantly on a digital platform, they want the satisfaction and reassurance of personalized service.

By maximizing the potential of technology with a tailor-made offering for each client, financial advisors can offer a hybrid advisory solution that is in keeping with the times and giving clients what they need on a platform that is convenient to them.

leverage technology to get clients as a financial advisor online

Dynamics of the 21st-century financial advisory practice

Financial advisors who want to make an impact in this digital age must transform their offering into the 21st-century virtual (hybrid) arena that provides an all-encompassing offering to potential and existing clients. While a client can easily get the financial products and services online, an online financial advisor is able to nurture personal client relationships with tailor-made advice that is unique to each client’s circumstances.

Shifting to a digital offering can offer more visibility, greater client engagement, and a more efficient service offering. By leveraging technology to reach and accommodate your clients, your work as an online financial advisor is made easier as you can focus your energy on delivering the personalized services that clients expect. While clients have the assurance that you are there to offer them specific guidance based on their portfolio, finances, insurance, etc. they also have the convenience of conducting business virtually as opposed to the traditional manner that financial advisors have become accustomed to.

Reduced Costs

By working in the digital space, 21st-century financial advisors are able to cut down on costs drastically. Expenses such as physical infrastructure with fancy offices is no longer a requirement as meetings can be conducted on a digital platform from anywhere. There are no rental expenses and utility bills such as office supplies for your staff, internet subscriptions, insurance, payroll taxes, electricity, water and sewage, and/or a cleaning company are cut to the bone. Without the need for physical offices, online financial advisors may not require as many staff, so savings can be extended to the reduced payroll of the practice. Other savings associated with a digital financial advisory practice include not paying for maintenance on plumbing, electrical, and appliances.

The sweet spot for advisors of the 21st century will most likely settle in that of a hybrid model where the majority will embrace the efficiencies & effectiveness that come from at least some digital transformation but while also maintaining a physical footprint, albeit smaller, to serve those that still want to meet in person on occasion.

Outsourcing

For core elements of the practice, many businesses that have made digital transformations in recent times have chosen to outsource specific work to industry professionals. Outsourcing specific parts of the practice, like digital marketing, will help online financial advisors save on added costs while ensuring that all clients are getting the best possible service. Online financial advisors also have the luxury of using the outsourced services only when necessary, so they do not have to worry as much about the traditional payroll and employee benefits regarding those tasks. Not only is outsourcing cheaper than hiring permanent staff, but you can get expertise in a variety of different skill sets. There are many professionals working remotely who can help you move your business forward with the precise skills that you need. You can also employ freelancers or access a whole team of experts, using them only when you need them.

Creating a Balance

Online financial advisors have many digital tools at their disposal to help with the reorganization, administration, and financial planning associated with their business. Improving the infrastructure is beneficial in reducing overhead costs that traditional financial advisors have typically been burdened with. All of these savings that the practice takes advantage of can be filtered back into the business and invested in creative methods that reach out to the client’s in a novel and engaging way.

With a newfound way of doing business, online financial advisors will not be bound to a specific physical location and have the freedom to determine how their virtual (hybrid) office will operate. This is extremely important in creating a healthy balance between your work

and personal life, thus contributing positively to your well-being. By embracing the 21st-century financial advisor model, you are able to position yourself as a leader and resource for current and potential clients.

Since the very essence of being a financial advisor means making a special effort to build a connection with your clients that align with their unique vision, goals, and values, you are still required to use a hands-on approach as this keeps the human connection alive. With that being said, there are specific techniques that you should adopt in order to adapt to this digital environment.

Adapting your financial practice to a changing world

For financial advisors to transition from the traditional way of the promotion of financial services and advice to a digital format might sound like a daunting prospect. This couldn’t be further from the truth, however, as all it takes is a little shift from the ordinary and a bit of creative implementation.

Financial advisors who are not au fait with the digital concept of business might wonder how they go about setting up a digital financial advisory practice. Essentially, a computer with a fast and reliable internet connection are the core elements that you will need in order to maximize your efforts in this new business lifestyle – remarkably different from the traditional financial advisor’s handbook.

While traditional financial advisors have kept client records and files for decades in their physical form, technology now enables us to store all of these online. Storing hardcopy records will require a lot of space, as traditional financial advisors will tell you (I had 5 metal filing cabinets at one point!), so having an efficient and secure digital platform to store records will save space and become more cost-effective. The beauty of storing documents digitally is that they are easily accessible and saves precious time – something we all want more of.

Virtual Communication

The new generation of clients are drawn to virtual relationships when dealing with service providers, and this is where financial advisors will need to switch things up. The evolution of communicating with others will mean that financial advisors must leverage digital platforms such as Skype, Zoom, WhatsApp and FaceTime, amongst others, to keep up with the needs of the new age client.

Traditional financial advisors are well aware that client satisfaction is of paramount importance, so being available on platforms that are convenient to your clients is vital to growing your digital business. In these modern times that we are living in, more and more people have chosen to interact virtually for their products and services. In light of this, online financial advisors operating in such a dynamic environment must maximize this opportunity in order to reach out to the plethora of potential clients that have infiltrated the digital space.

virtual communications as a financial advisor online

Build a Website

You can’t expect to get clients as an online financial advisor if you don’t have a website. Think of your website as your digital storefront, or better yet, your new office. Your website is where people come to find out more about you and find out how you can help them.

Whether a prospective client discovers you through a referral, an advertisement, social media, or a Google search, the first place they’re going is your website. So, it needs to look slick, relay the right information, and encourage them to reach out to you.

Your website should include necessary information about your firm’s services, team biographies, your pricing, whom you serve specifically (not just “guys with jobs”), and of course your contact information – it should also offer something for free, be it an eBook, a webinar replay, or even a free risk assessment with a tool like Riskalyze.

The best advisor websites are clean, simple, and easy to find information. The key points you should make sure are on your website are:

  • Who you are (show a personal side);
  • Who you specialize in helping;
  • What your services are;
  • What your process is; and
  • What your prices are.

Without these, potential clients will not have enough information to feel comfortable coming to you for an initial meeting.

building a website for a financial advisor online

Social Media Marketing and Advertising

Social Media Marketing

Acquiring clients online may be achieved via social media marketing, but not through merely posting about your business. You’ve got to dig deeper. You have to offer real value. You must publish educational content, and not sales orientated. Make sure to have a nice blend of personal and business and to focus on outcomes, benefits, etc. Answer the questions people are already having in their minds with your content.

You can do these via blogs, infographics, or explainer videos. Just make your content engaging and valuable. You’re the pro, so showcase it.

At the same time, you need to develop personal relationships with people of influence online. These people can be accountants, attorneys, or HR directors. Anyone who would work with your ideal client but offers them a different service to yours. Find these people online and ask for their help but also showcase them and their services. You need to give to receive.

This is just the first step in your social media marketing, but it is a great way to start building meaningful connections and relationships that will lead to you getting clients online.

 

social media marketing platforms

Social Media Advertising

By updating your practice to that of a 21st-century advisor, you’ll be saving so much money. You can most certainly pocket what you save, but make sure to use even 10% of the funds towards social media advertising.

Once you’ve got a website and some engaging, valuable content, it’s time to advertise it.

Facebook and Instagram offer incredibly robust paid advertising features. You can literally have one post (cross-platform) that gets shown to users on both.

The targeting available through Facebook & Instagram’s advertising tools are precise, meaning you can target a specific age group in a certain income bracket that live within 20 miles of a zip code, and love reading novels.

Even better is once you have advertised to a specific target market, you can re-advertise to those who clicked the link and visited your site through something called a “Pixel.”

Use LinkedIn

As a 21st century financial advisor, you should have a LinkedIn account – I mean, it’s been around for 18 years already. You would have used it as an online CV (that’s all I used it for, for years!), but now’s the time to start using it for getting clients online.

LinkedIn leads for financial advisors are easily achieved by connecting with old contacts, building up a reputation as an industry expert, and growing your professional network.

With LinkedIn, you can post original, useful content, interact with prospective clients, and even request referrals via mutual friends or other industry experts.

LinkedIn is arguably one of the most powerful places you can go to drive inbound clients. Like Rome, it takes time to build an empire. Don’t be cheesy and pushy, build meaningful relationships, share content of immense value, and help others. In fact, LinkedIn has recognized just how powerful of a “creator” platform they have and are rewarding those that create content of value for others….

Digital Marketing

Financial advisors can no longer sit behind their desks waiting for clients to come to them and will need to change the way in which they reach out to clients. Digital marketing for financial advisors is all about connecting with the right clients at the right time in order to make a lasting impression. This means that the 21st-century financial advisor must meet their clients at the places that they frequently visit in the digital space. Many businesses

successfully use financial digital marketing to find the right clients online and it has become part and parcel of good business practice to have a strong online presence.

In order to stand out as an online financial advisor, it is pivotal to have a strong digital presence where internet consultation and recommendations can provide the perfect endorsement of your abilities and services. You must be able to effectively market your service offering through strategic practices.

With a powerful financial digital marketing strategy in place, your financial advisory practice can elevate to new levels through SEO ranking, increased traffic to your website, enhanced social media engagement, and improved conversion rate of clients through your overall strategy for marketing of financial services. You must always keep in mind that your digital presence will only strengthen if you are methodical about building awareness, actively engaging with your digital audience, and acting decisively.

The Bottom Line

Transitioning into a digital platform can be an overwhelming experience for traditional financial advisors who have to now learn a completely different method to conduct business that lets them thrive in the 21st century. It is, however, an exciting and rewarding chapter that the financial services industry must embrace. With that being said, the immeasurable opportunities that exist in the digital space are ones that you must leverage to your advantage in order to take your business to the next level.

I believe that in every issue lies an opportunity, and the transition into the digital space is too good to be missed. My company, Conneqtor, empowers 21st-century financial advisors to grow their advisory practices by using our highly effective strategies. Make sure to visit my website here and download my free eBooks that will help you with your transition into the 21st century.

Sending positive vibes your way,

Derek Notman

7 Books Every Virtual Financial Advisor Needs to Read

books that financial advisors should read

As a virtual financial advisor, there are 7 books you simply have to read. With the times we currently find ourselves in, adaptability is key – using the plethora of information available to not only maintain your financial advisory practice but flourish like never before.

I’ve always been an avid reader but the following 6 books are the ones I keep going back to when it comes to business, being virtual, and just rocking at life!

I’ve learned a great deal and have taken the liberty to review the 6 books I’ve read that stick out, books that every virtual financial advisor should be reading in the current climate; for productivity, sales, and a positive mindset.  These books have materially improved my life and business, I simply would not have the success I do today without having had read them.

1.  The 4-Hour Workweek by Tim Ferriss

Ok, so what about the 4-hour workweek haven’t you heard already? Well, it has never been put in a book like this before. It is fun and easy to read too.

A book about how many of us follow the rules and stick to the system, striving to do the same thing repeatedly for 40+ years, in the hope of a stable lifestyle and a secure retirement.

Tim Ferriss has a straightforward plan for achieving an entirely different kind of life where you take “mini-retirements” throughout your time here on earth.

He gives you a practical plan for setting up an online business (in your case, a virtual financial advisory practice), so you can live a life of balance, the difference between being a business runner and a business owner. The latter giving you much more freedom and time to do what you love.

2.  Think and Grow Rich by Napoleon Hill

One of the best books you will ever read about money. A book published in 1937 during the great depression – it’s about convincing yourself that you can be wealthy – that there’s no reason you can’t have exactly what you want.

You can, however, apply the principles in this book to anything in life. To get what you want, you must have the desire, belief, act on these, and then persist. A brilliant and timeless read!

3.  Virtual Freedom by Chris Ducker

You don’t have to go at it alone, nor do you have to spend thousands of dollars on office space and employee benefits. An incredible book for small business owners, virtual financial advisors, and online entrepreneurs on the power of building teams of virtual employees to help run, support, and grow your business.

Going hand in hand with my online system Conneqtor, this read will give you great tips on how to find and manage virtual staff. You should read it directly after you have read the 4-hour workweek by Tim Ferriss.

4.  Social by Matt Lieberman

A book that explores how our need to connect with each other is even more fundamental than our need for shelter or food. Lieberman provides insight into the necessity of human connection.

There are many examples here that you can apply to the relationships you have with your clients—a book for anyone who wants to understand themselves and others better.

5.  The Art of War by Sun Tzu

A book that was written 2500 years ago, yet the information conveyed can be applied to today’s fiercely competitive business scenarios as well.

For example, “In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory.”

This read gives insight into how vital discipline, honesty, wisdom, and courage are for everything you come across in life.

6.  Swim with The Sharks by Harvey Mackay

As you transform yourself into a Virtual Financial Advisor, this book will come in handy! An essential read for lead prospecting and selling your services.

He offers a million ideas for being the best businessperson you can be, how the most crucial function of sales is about being relatable with other human beings.

7. Virtual Culture: The Way We Work Doesn’t Work Anymore, a Manifesto by Bryan Miles

Number 7 is one of the most relevant books to any business person, entrepreneur, and most importantly financial advisor at the moment.

Virtual Culture by Bryan Miles explores the outdated reality of our corporate work system and how the rapid transformation of technology continues to evolve the workplace environment.

 

$13.99

Combining these books with my virtual financial advisor system will undoubtedly set you up for success. You have just got to be open to change and, of course, keep persisting.  I highly encourage you to buy the physical books instead of the digital ones.  There is something powerful about having the actual book in your hands, something that stimulates your mind more than a digital copy.

You owe it to yourself to buy, read, and learn from these books.

Thanks for reading!

Warm regards,

Derek Notman

Digital Marketing for Financial Advisors During Coronavirus

digital marketing for financial planners

Although the COVID-19 pandemic is a trying time for all industries, it has also brought billions of people together online. Being confined to our homes has forced us to engage with others through social media. As a result, businesses are scrambling to reshape their offerings for virtual needs.

This is definitely a major positive for financial advisors as it has pushed us to embrace the virtual model. For those of you who were holding on to the brick and mortar approach, you have no choice but to take your businesses online now and believe me when I tell you, the benefits are incredible.

I’ve covered why taking your financial planning practice online is a smart move and how it can save you thousands of dollars every month, so in this article, we’re going to take a look at digital marketing for financial advisors.

women visiting virtual advisor website

Why is digital marketing for financial advisors important?

Embrace an old marketing trick – go where people already are and then be present.  People are online so you better be there too.

A digital marketing strategy can make or break the success of your business in the digital age. Your audience lives online, especially the younger generation, so you must put time and energy into ensuring you have a powerful strategy.

Digital marketing for financial advisors increases SEO ranking, drives traffic to your website, enhances your social media presence and converts prospects into clients through inbound marketing.

Even before coronavirus, and especially once we overcome this pandemic, for financial advisors to stay in business and serve clients efficiently in the future, the way we interact with and attract new clients must shift. We need to embrace technology and use it to our advantage. Digital marketing allows us to reach leads and prospective clients where they already are online, giving us the tools to develop relationships, establish connections, and trust in a virtual space.

What type of content works?

Digital marketing for financial advisors starts with a website, a blog strategy, top of mind social media topics, and being engaged with those that engage with your content.

According to Lyfe Marketing, 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. So, instead of going out and seeing prospective clients, you will use social media to do that.  Talk about leverage, efficiency, and effectiveness!

The use of video is best to harness a younger audience as this is the most engaging type of media, especially for social media. Still, writing and publishing insightful blogs is imperative to rank in Google.

By conducting keyword research around your service offerings and writing articles relative to those keywords, you can start organically ranking on search engines. Let’s take this article that you’re reading, for example. The keyword is digital marketing for financial advisors.

This is a term that people, such as yourself, type into the search bar on Google or Yahoo, looking for valuable information. I have that information, and so I’ve written a blog about it. As a financial advisor, you could use your years of experience to write articles on tips for investing, the best ways to save, and so on.

The same goes for the videos you create and post to your social media channels. These can be explainer videos, but they must offer value and unique insight to the viewer.

remote digital marketing for financial advisors

Tools to help financial advisors with digital marketing

There are a bunch of articles, guides, and tools available online that will help you understand digital marketing. From Hubspot and Neil Patel to even taking short courses on Udemy, which are relatively inexpensive.

As a financial advisor myself, and after taking my business online years ago already, I went through a lot of trial and error. To get to where I am today, I had to be open to starting from the beginning. During the journey of becoming a virtual financial advisor, there weren’t many other people doing it at the time. My approach to financial advising remains the same; it is just the medium that has changed.

I’m now in a position where my business is flourishing, and I have designed a virtual advisor system to help others do the same.

My proven method will teach you how to start or transform your practice into a virtual powerhouse, enabling you to obtain and work with your ideal client from anywhere in the world. Whether you are just beginning as a financial professional or want to transition your brick and mortar business to operate virtually, this system is what you need. Watch our intro video to find out more.

Thanks for reading!

Kind regards,

Derek Notman