Content Creation Tips for Financial Advisors

content creation tips for financial advisors

Content is king. Yes, it sounds cliched, but in a digital world and especially in the realm of digital marketing, content truly is king. Yes, I know you’re not a digital marketer, you’re a financial advisor, but digital marketing is one of the most effective ways to build your brand and grow your business.

Content is essential in digital marketing because it makes people aware of your brand and hopefully converts them into paying customers.

Content is a trigger for interaction and engagement, and if people like what they see, read, and hear, they’re likely to come back for more.

Here’s what you need to know about content creation to ensure that you create excellent financial advice for your clients.

Content creation or curation belongs to the concept of inbound marketing; inbound marketing is the opposite of a hard sell or product push.

Inbound marketing is about publishing excellent, helpful, and relevant content that brings your customers to you.

It’s the type of content that helps users to find you because it’s content that they are looking for. The intention is that you will build permanent and long-term relationships with your customers by publishing this content.

People regularly seek financial advice; your clients are looking to you to receive the latest industry advice. They require information. And because you have the skill and knowledge, you can provide them with information that will help them make their financial decisions.

The onus is on you to explain ideas and concepts in a way that’s easy to grasp. In addition to this, you can offer tips, tricks, solutions, handy and helpful hints.

The thing with content is that you have to keep it up to date and keep it relevant, and this is no small task; it does take effort, research, and time. You need to keep yourself up to date with the latest trends. Try to read everything you can get your hands on related to the financial industry.

If you write regularly, you will find that creating content becomes more comfortable with practice.

This being said, though, there’s also something called evergreen content. This is content that is relevant for more extended periods and doesn’t go quickly out of date. It’s timeless content that will still generate traffic even when you are not writing.

Who’s Your Audience?

Who is your content intended for? Get to know your audience, get to understand their preferences. If you know their preferences, you can segment them into groups and target specific information. This makes them feel like the content was created explicitly for them.  Your audience is your Ideal Client.  The less defined it is the less effective your content will be in driving inbound leads.

Using Your Persona

Position yourself as an expert in your field. Write to your persona. People come back to things they can identify with, or that feels familiar. You will find that they get used to your expertise and style, and this is what will make them return. What makes you different from other financial advisors? What’s your niche?  And, just be you!

Promoting Your Content

Content promotion is also vital. There’s no point in creating valuable content if no one sees it. You still need to entice and persuade people to consume your content.

social media marketing for financial advisors

Email marketing and using your social media platforms are great tools to publicize your content. You can also promote your content through paid advertising or pay per click (PPC); this will get your content directly in front of your audience.

Ideation

When it comes to ideas on what to publish, you can do several things, but one of the best things to do is find out what people are searching for, then serve them relevant content that meets their needs. People use search engines to search for information. They will start their search by typing a word or term or phrase, known as a keyword. You can base a lot of your content on keyword research.

You can also ask your clients or readers what type of content they are looking for – create a poll and let them decide.

You could interview a subject matter expert and give your readers a precis. Or you could be very personal and write about your own financial journey. The list is endless.

Scheduling Content for Publishing

Once you have brainstormed ideas for content, it’s time to create a content calendar or plan. You need to schedule when your content will be published. It needs to be researched and written and edited and then only published.

There is a process, and you need to ensure your timing won’t trip you up. Also, different content belongs to various platforms. For example, blogs differ from social media content; they are longer and more in-depth and are posted on websites; they tend to be more evergreen because tweets last minutes or even seconds. This process will determine where you publish your content.

Analysis

And last but not least, you need to analyze the response to your content once published. How many page views did you receive? This is the number of users that viewed your content. What’s your bounce rate? This is the percentage of visitors who leave your site after visiting only one page. Were they engaged? Did they respond to any calls to action (CTAs) like downloading a freebie or contacting you directly?

The aim of analyzing your content is to find out what’s working. And if something isn’t working, it can be tweaked. This is one of the great marvels of digital content; it can be tracked and analyzed to determine if you’re reaching your goals.

digital marketing analytics

So now it’s up to you. Are you ready to get started?

I wish you luck on your journey. As I have, I hope that you will find that it’s filled with wonder and amazement and can do much for your burgeoning brand.

I hope you enjoyed reading this article! Remember, you can always reach out to me for guidance and advice.

Kind regards,

Derek Notman

How to Drastically Reduce Your Overhead While Expanding Your Team as A Virtual Advisor

reduce overhead and expand your team

Arguably the best thing about transforming your financial planning practice into a virtual one is that your overhead will come down drastically. No office + virtual staff = minimized expenses.

A relatively obvious observation, yes, but let us take a look at what a virtual practice actually looks like from a financial perspective.

As a business owner, your goal is to service your clients to the best of your ability while generating as much revenue as possible while still living a life you love, the virtual financial practice will enable you to do just that.

No More Rent

Not having to pay rent for physical office space is a considerable benefit, resulting in your saving a lot of money each year.

Depending on your location, office space can cost many thousands of dollars a month in the USA; astronomical and no longer necessary. Think about how you can reallocate this expense for your business while also bringing more home to enjoy life….

You will then have more room to reinvest some of your savings back into the business for the crucial aspects of running a virtual business. Think digital marketing and digital infrastructure – two necessities for a virtual financial planning practice you simply cannot go without.

working remotely saves costs

No Running Costs Associated with A Physical Office Space

Now, with zero office rental fees, also comes the benefit of not having to fork out for the general costs associated with running a physical office.

No more obligation to typical maintenance and utilities such as office supplies for your staff, internet for multiple people, electricity, water/sewage, or a cleaning company. Again, this will result in a drastic savings each month.

Other savings associated with a virtual business include not paying for maintenance on plumping, electrical, appliances, or even paint.  Or having to deal with a sewage backup at 1 in the morning…ya, that happened to me, ugh!

Virtual Employees Are Cheaper

Another significant saving is not having to pay the salaries and benefits for permanent employees. Fewer employees physically present in your office means less money to be paid out every month – in this case, none at all.

With a virtual financial planning practice, you can be fully operational by hiring virtual employees instead. The benefits? Firstly, it is not your responsibility to ensure they are set up to work. So, you need not worry about office supplies, a laptop, or even their internet connection – you simply pay them by the hour or per job/task.

You won’t have to cover their benefits either. The amount you pay per hour or per task is all-inclusive, and it’s also very affordable.

Further to that, working with virtual employees as opposed to permanent ones also gives you flexibility. You’ll be able to forecast whether you’ll need someone’s services or not. If not, no worries, meaning no dead weight. You only hire when their expertise is required.

Through employing freelancers, you can have a whole team of expert individuals on call, using them when and where you need them. In the digital world, it is most definitely the way to go.

virtual team video call

Investing in Digital Infrastructure

When migrating to a virtual business, you’ll need to invest in digital infrastructure, as in the right tools to get you fully operational. Besides a virtual team, you’ll need an in-depth digital marketing strategy because this is where your lead generation and client prospecting will take place.  People aren’t looking for advisors in the Yellow Pages anymore!

Your audience lives online, and so this is where you’ll need to engage with them. My advice is to first build out the foundation yourself.  It will take a bit of time and effort but is necessary for so many reasons.  But eventually you will want to outsource these services. Getting up to speed with how marketing works is no easy feat as it is incredibly strategic. Your expertise is financial advice and planning, and that is what you should focus on. Instead, use the infinite amount of online resources available to build a virtual team that can take care of what you currently cannot.

By using the virtual model to your advantage, you will be working with the most experienced and knowledgeable individuals to help get your digital practice off the ground.

If this migration seems a little too daunting to you, don’t stress! I’ve designed a virtual advisor system called Conneqtor to help guide you every step of the way. It will train you on lead generation, virtual practice management, and digital marketing, etc., etc., etc.

It’s simple and will enable you to dominate as a virtual financial advisor in the digital world. Download our free eBook to get started.

I hope you enjoyed reading this article!

Kind regards,

Derek Notman

How to Create a Mutually Beneficial Advisor-Client Relationship

build mutually beneficial client advisor relationship

In the age of instant gratification, Millennials and people from Generation Z are not your average clients. They want what they want when they want it. While this may be daunting, it also provides us with an opportunity to connect with them in the place where they are most likely to be found; online.

The Coronavirus has only served to drive more people into the online realm, and this has become the place where your current and future clients will be looking to interact with you. To succeed in any industry these days, it all boils down to keeping up with the times and being agile enough to accommodate your clients’ needs.

Here’s my advice on how you can form good connections while running a virtual financial planning practice.

First – Be Selfish and Focus on the Advisor Experience

So much is said and written about the Client Experience that most advisors forget to address the Advisor Experience.  All too often advisors focus on trying to create an amazing Client Experience but neglect to consider how doing so may negatively impact their own lives and business.

It never made sense to me that so many advisors essentially put their lives on hold only to help their clients realize their hopes, dreams, and goals.

Advisors who focus on creating an amazing experience for themselves first are empowered and positioned to create a really great Client Experience.

Just like when flying, make sure to put on your oxygen mask first, then help those around you.

Be the example your clients are looking for.  Make it a point to be happy, excited, motivated, and living the life of your dreams.  This will resonate with your clients more than anything else.

Once you have this sorted then the following tips are crucial.

Embrace Technology

The first step to better serving your clients is to embrace technology. Yes, it is fast-paced and ever-changing, maybe even confusing, but connecting with your clients requires an understanding of the environment where they are most comfortable.

Whether this means communicating with them on a platform that they choose or learning to use a new app, embracing technology is paramount to maintaining a good relationship with your clients.

embrace technology and social media

Create A Virtual Relationship

Forming a relationship with your clients online includes building trust with them from scratch. Without face-to-face interactions, building trust in a virtual environment needs to be intentional because, ultimately, this will be your key to success.

Get to Know Each Other

Make sure you get to know your clients personally – tell them about yourself and arrange video calls with them. Fostering any good relationship begins with getting to know someone and being genuinely interested in their lives.

having video calls with clients

Proactively Communicate

Without real-life meetings, clients can feel like they’re getting lost in the fray, so it’s crucial to actively communicate with them and make them feel important to you.

Set a reminder to check in with your clients regularly, to touch base and reconnect. Even if it means sending out some useful tips or some extra personalized advice – providing value to your clients is also an excellent way to connect and maintain a good rapport.

Work with Their Needs

Chat with your client about how they’d like to work, whether that be seeing a presentation, a monthly video call, or simply an email. Making them feel comfortable involves finding out their preferences and molding them with your own.

New-age clients often like to see their stats and information in real-time, so be prepared for that and find software that could allow for that.

Set Clear Goals

At the outset, make sure that you know your clients’ goals and explain how you can work together to achieve them. This will show your client that you’re committed to understanding them and what drives them. Show them that you’re invested in their needs.

Spending some extra time on creating a solid relationship with your clients will go a long way to building trust and creating a dynamic where you can lead your clients towards making the best financial decisions.

Show A Robust Digital Footprint

Clients are now particularly interested in your digital footprint, which is essentially how you appear online. To gain new clients or build trust with current ones, I advise having a robust digital footprint.

This includes being active on social media channels, having a great website, and communicating a variety of content (personal and professional) through these channels.  People tend to trust someone who has an influential digital presence over someone who doesn’t, and it’s quite simply because they can see what you’re all about.  Don’t be a creeper, be a creator!

Tell them about who you are, what your focus is, and how you can help them. If they can find you in a quick Google search, you’re on the right track. Let’s face it; we all Google someone before we go ahead and use their services or buy their product. Adding in social media channels and a blog, would further solidify your digital presence and add to your credibility.

financial advisor google ranking

Conneqtor can help

If you’re feeling overwhelmed by the idea of adjusting to this digital world, I can help. My virtual advisor system, Conneqtor, teaches you how to leverage all the tools that you need to transform your business into a virtual or semi-virtual one.

My system will lead you step-by-step into the virtual space, and help you get more leads by showing you how to establish a digital presence.

Get in touch with me. Let’s get you set up in the virtual financial planning world so that you can meet your clients where they’re at, foster your current client relationships, and build new ones, the modern way.

I hope you found this of value!

Kind regards,

Derek Notman

The Importance of Robust Digital Infrastructure for Financial Advisors in a Virtual World

robust digital infrastructure

When I refer to a robust digital infrastructure, I am talking about the tools and strategic plan you’ll need to thrive as a financial advisor in a virtual world – technological capabilities and efforts imperative to your success.

Even though modern-day consumers have been using online banking and mobile applications for years, the concept of online financial advisors is still relatively fresh, although quickly becoming a demand and the norm.

The question is, how do you cater to that demand, how do you make your target audience aware of your services? You do by creating a robust digital footprint. And how do you create a robust digital footprint, you ask? By implementing the following crucial online efforts, which form the foundation of your robust digital infrastructure:

Be Social

When it comes to brand awareness, your social media efforts are critical to building your digital infrastructure – this cannot be undervalued. Without a proper social media plan, no one will ever know about your business.

linkedin social media posts for financial advisors

An effective social media plan consists of:

  • Soft marketing
  • Brand awareness
  • Talking about solutions and benefits of the work you do to your target audience
  • Actively engaging with others content regularly
  • Posting about live seminars and webinars relevant to your brand or that you have created yourself
  • Being genuine and transparent with your audience
  • Growing your network
  • Positioning yourself as a thought leader
  • The blending of personal and business social profiles and content
  • Frequently sending direct, personalized messages to your ideal client to build a relationship, not pitch!
  • Collecting email addresses, in exchange for content of value (eBooks, etc.) by directing people to your other channels
  • Video posts (better for engagement)

The whole point of social media is to educate your audience and stay away from pushy sales and products.

Host Live Virtual Seminars

By creating virtual seminars that dive deep into your brand and services, you can engage directly with your audience through live Q&As. You can also record them and post across your social media channels later, resulting in helpful content.

When it comes to the kind of content, you can create multiple presentations for specific topics and, in turn, breakdown and serve your target audience even more. Your virtual seminars can also be used as free giveaways (downloadable), strengthening your relationship and connection with prospective clients.

Have A Clean & Transparent Website

As I’ve highlighted before in previous posts, you can host all your content on your website; this will drive SEO efforts and become your “home” online. Be sure to regularly update it with new content to keep your audience engaged.

Clients should be able to book an appointment with you through your website too, which can be managed through an embedded calendar.

The possibilities are endless, but ensure that your website clearly states who you are, what you offer, and whatever you do don’t forget to list your prices – highlight your purpose.

Build A Mailing List

Now that you are creating excellent content, you can use giveaways (free downloads) to get prospective clients to sign up for your mailing list. For example, you give them a free webinar, seminar, or eBook, and they have to sign up to download it.

The benefit of building a mailing list as that you can retarget to people that you know for sure are already interested in your service offering.

Invest in Paid Ads

A whole other ballgame, but incredibly effective. With paid ads, you can also create an “ideal client” audience to market to.

Paid ads are a necessary investment, but they aren’t cheap. They do, however, garner instant results (you get what you pay for).

Paid ads essentially drive more traffic to your website from search engines such as Google or Yahoo, meaning that the traffic is relevant. For instance, if someone types “Virtual Financial Advisor” into Google, you could potentially (depending on how relevant your content is, and how much budget you have) be the first result that comes up.

This is something you don’t need to do right off the bat, build a solid foundation of digital infrastructure first, otherwise you are throwing digital spaghetti at the wall!

Build Relationships with Other Industry Players

By forming relationships with other industry players, they can potentially become what I like to call “referral partners.”

xy advisor podcast

You can achieve this by guest blogging on another brand’s website, featuring on a relevant podcast, or generating backlinks to your own blogs. Backlinking, in particular, is super useful for building the credibility of your website. When one of your “referral partners” link back to your blog, and they have a high trust score, your content automatically becomes more trustworthy in the eyes of Google.

These relationships are strategic and should be beneficial to both parties.

In a nutshell, being relevant and visible is accomplished by being active online with engaging and highly valuable contributions to your specific industry.

Alright, that’s it for now! I hope you enjoyed reading my insight into the importance of robust digital infrastructure for financial advisors in a virtual world.

To dominate the digital space as a financial advisor, find out more about my virtual advisory system Conneqtor – it’ll transform your business.  Hint hint, we teach advisors how to do all of this in our virtual advisor system…..

Kind regards,

Derek Notman.

How to Build a 100% Virtual Financial Services Practice – The Virtual Advisor Series

how to build a 100% virtual financial services practice

What does the future of financial services look like and what can financial advisors do to help create, as well as benefit from this future? Will the bricks & mortar setup still be relevant in a post-COVID world? Financial advisors might be asking themselves, “How do I build a 100% virtual financial services practice?”

How to Build a 100% Virtual Financial Services Practice

Derek discusses these pertinent questions and more with Vice President of Advisor Development at advisors Excel, Brad Johnson. Brad is committed to helping financial advisors worldwide transition from bricks & mortar to digital during global pandemics and beyond.

It was only fitting that Brad featured Derek on ‘The Virtual Advisor Series‘, since Derek was one of the first financial advisors in the United States to go virtual back in 2013.

The Virtual Advisor Series provides education to financial advisors, on how they can use:

  • Digital marketing to increase sales.
  • A virtual office culture to increase productivity.
  • Leadership to improve operations.
  • Technology to stay ahead of the curve.

Derek and Brad discussed the benefits of a 100% virtual financial services practice, what tools empower advisors in making the transition from bricks and mortar setups easier, what challenges Derek face along the way, and the process of growing a relationship with a potential new client virtually.

Watch the episode with Brad below

If you aren’t familiar or aware of the virtual financial advisor movement then you can learn more about the age of the virtual financial advisor here.

Serving Financial Advisors Around the World – CapIntel Webinar

capintel how to build a virtual financial practice webinar

Conneqtor Serves Financial Advisors Around the World

Building a successful virtual practice will become the norm for financial advisors as we move into what can be perfectly described as the era of the virtual financial advisor. 

Derek sat down with James Rockwood from CapIntel to explore how financial advisors came make the transition to the virtual model and how they can successfully build a virtual financial practice.

As advisors battle with the future of growing their business in a post-pandemic world, Conneqtor’s virtual advisor system provides a gateway to becoming a Next Gen advisor. Next Gen advisors are not only able to survive, but have the knowledge and tools at their fingertips to thrive amidst, and after global pandemics like COVID-19. CapIntel is one such tool!

What is Capintel?

Much like Conneqtor, Capintel exists to empower advisors. CapIntel do this by providing a market leading sales platform that allows advisors to compare client portfolios and investments with ease. The ability to do this, coupled with the infrastructure to produce world-class proposals has resulted in advisors selling 50% more of their assets compared to advisors who don’t use the CapIntel system!

Taking Your Practice Digital

In this webinar Derek covers the hows and why’s involved in going virtual including:

  • The first step financial advisors need to take to go virtual.
  • Building and leveraging a robust digital footprint in a post COVID world that allows you to find more ideal clients and better service existing ones.
  • The possibility of a semi-virtual vs fully-virtual model.
  • The biggest lessons Derek wish he had under his belt when he went virtual in 2013.

Watch the webinar below:

Altruist’s Grow Episode 4: How to Grow a Virtual Advisor Business

Altruist's Grow Episode 4: How to Grow a Virtual Advisor Business

Want to learn how to grow a virtual advisor business? You’re in the right place!

Altruist Corp is most famous for offering a software that helps financial advisors achieve better outcomes. Much like the virtual advisor system Conneqtor, Altruist makes growing a virtual advisor practice both possible and scalable.

How to Grow a Virtual Advisor Business

Conneqtor founder and CEO, Derek Notman features on episode 4 of Altruists ‘Grow’ series. Grow is dedicated to providing financial advisors with growth hacks to succeed to succeed in an ever changing economic climate.

Tyrone Ross explores how Derek has successfully launched his virtual advisory business, having being virtual since 2013. In episode 4 Derek covers:

  • Why he started a virtual advisor practice.
  • How to successfully grow an advisor practice online.
  • How to market to your ideal client.
  • How you can start building your virtual advisor practice today.

Watch the full interview here.

Download the virtual advisor e-book here OR get started immediately and purchase the virtual advisor system today.

How To Build A Financial Planning Practice Online

financial planning practice, online financial planning

To successfully build a financial planning practice online, you need to embrace the virtual model, at least in part, to position yourself as a leader and resource to your potential and current clients.

You have also got put all your effort into building real connections with your clients – relationships that align with their specific missions, visions, values, and goals.

I built my virtual online practice initially for myself to have something scalable, repeatable and that also gave me an awesome life/work balance. A lot of advisors end up asking me how I did it all, which is what inspired me to create Conneqtor.

My Virtual Advisor System, Conneqtor, is a proven program that will show you how to start or remodel your practice into a virtual powerhouse, enabling you with the right tools to acquire and work with your ideal clients from virtually anywhere in the world.

Like myself, you probably have questions such as:

  • Where do I begin?
  • Will my current clients be OK with the virtual model?
  • Do I have to work 100% virtually, or can I do both?
  • What infrastructure will I need to be a virtual financial advisor?
  • How do I market my financial planning practice online?
  • How do I build a virtual team?

The Starting Point

By now you are probably used to catching up with family, or meeting with your employees over video. During the pandemic, it has been the primary means of communication. Well, younger generations actually prefer virtual relationships, be it with any service provider.

Whether via Skype, Zoom, FreeConferenceCall, or FaceTime, this is the primary way you’re going to be communicating with your clients from now on, especially since it is how they want to interact with us to get our services and products. Millennials and Gen Zers make up a combined 48% of the consumer population, so it would be a missed opportunity for a financial advisor not to adhere to the changing demands of almost half of their potential customers.

Get rid of the files and paper too, you’re going to need to migrate everything online, and there are brilliant tools for that.

group zoom call

The Infrastructure

So, you’re wondering what exactly you need to set up a financial planning practice online? A computer and a stable, fast internet connection. That’s it, really.

The beauty of working online means that your overhead is virtually zero. There are plenty of tools for organizing, administration, and communication, so your infrastructure requirements are low to given how many of these tools are free or minimal in cost.

Part of what Conneqtor teaches advisors is the physical infrastructure they should put in place to conduct virtual meetings and drive inbound sales.

The Ideal Client

Through trial and error and through making the migration myself starting back in 2013, I have designed a virtual financial advisor system that will set you up with everything you need to build a successful financial planning practice online.

My system will show you how to build a robust online and digital presence that will drive inbound leads to you 24/7. By no means am I overselling. After starting my business Intrepid Wealth Partners and going digital in 2013, I have used all my experience to build a system that offers you a repeatable and tested online sales process that has clients asking to buy from you.

Conneqtor enables you to choose the clients you want to work with. The best part about setting up an online financial planning practice is that you can work with clients from anywhere in the world. Your location no longer restricts you, nor do you have to spend money on travel, high office & staff overhead, etc.

You are liberated to go after your ideal clients, and getting in touch with them is simple. Not easy, but simple.

So how do you bring in new clients all while working virtually? Well, I’ve created an InboundSalesMachine webinar to share my journey as a virtual financial advisor and what I designed to help advisors generate inbound leads without ever having to cold call or meet in-person ever again.

Mixing It Up

If you enjoy meeting with clients in person, you can set up a semi-virtual financial planning practice. Once we overcome the COVID-19 pandemic, you can certainly meet with your clients in person again; it’s your choice whether to mix it up or not, but if anything, the pandemic has proven beyond a doubt that the virtual or semi-virtual model works really, really well.

When working with Gen X or Baby Boomer clients, they may still want to meet in-person once this is over. Nevertheless, once you introduce them to the virtual model, I assure you that they’ll be happy to meet via video conferencing. It’s just more convenient for both parties.

Marketing

When it comes to marketing your services, an effective strategy can make or break your business. By catering to a variety of generations, you’ll need to find them where they now live – online.

A powerful strategy will increase your SEO ranking, drive traffic to your website, enhance your social media presence, and convert prospects into clients through inbound marketing.

online financial planning, digital marketing for financial planners

Virtual Staff

As is the case with client communication, so too is the process of building a virtual team. Whether you need a personal assistant or a junior financial planner to help you with your business’s administrative side, outsourcing is the way to go.

There are professionals of all kinds who are rearing to work online, and finding the right person is all the more possible with the number of companies that offer virtual staffing solutions.

I hope this information answers some of your questions. For a deeper understanding and a full guide for building a virtual financial planning practice, download my free eBook, or purchase Conneqtor straight away.

I hope you enjoyed reading it!

Kind regards,

Derek Notman

4 Tips for How to Get Clients as A Financial Advisor Online

Ok, so you’re entertaining the idea of transforming yourself into a virtual financial advisor? Good! Are you concerned about how you’re going to get clients online? Don’t be!

I’ve been a virtual financial advisor for years now and know precisely how to get clients as a financial advisor online – I’ve learned through trial and error so that you don’t have to.

Welcome to the virtual world! I introduce to you Conneqtor – the turn-key financial advisor lead generation system to transform your business now, and in a post-COVID-19 world.

digital marketing, virtual meetings, financial advisor, virtual financial advisor

1.  Build a website

You can’t expect to get clients as a financial advisor online if you don’t have a home. Think of your website as your digital storefront, or better yet, your new office. Your website is where people come to find out more about you and find out how you can help them.

Whether a prospective client discovers you through a referral, an advertisement, social media, or a Google search, the first place they’re going is your website. So, it needs to look slick, relay the right information, and seal the deal.

Your website should include necessary information about your firm’s services, team biographies, and contact information – it should also offer something for free, be it an eBook or a discount.

The best advisor websites are clean, simple, and easy to find information. The key points you should make sure are on your website are:

  • Who you are (show a personal side)
  • Who you specialize in helping
  • What your services are
  • What your process is
  • What your prices are

Without these, potential clients will not have enough information to feel comfortable coming to you for an initial meeting.

virtual advisor system, website, virtual financial advisor website

2.  Social Media Marketing

Acquiring clients online may be achieved via social media marketing, but not through merely posting about your business. You’ve got to dig deeper. You have to offer real value. You must publish content that includes that is educational, not sales, orientated. Make sure to have a nice blend of personal and business and focus on outcomes, benefits, etc. Answer the questions people are already having in their minds with your content.

You can do these via blogs, infographics, or explainer videos. Just make your content engaging and valuable. You’re the pro, so showcase it.

At the same time, you need to develop personal relationships with people of influence online. These people can be accountants, attorneys, or HR directors, anyone who would work with your ideal client but offers them a different service to yours. Find these people online and ask for their help but also showcase them and their services. You need to give to receive.

This is just the first step in your social media marketing, but it is a great way to start building meaningful connections; relationships that will lead to you getting clients online.

3.  Use Social Media Advertising

By going virtual, you’ll be saving so much money – no more expenses like renting office space or traveling to the next state to visit a client. You can most certainly pocket what you save, but make sure to use even 10% of the funds towards social media advertising.

Once you’ve got a website and some engaging, valuable content, it’s time to advertise it.

Facebook and Instagram offer incredibly robust paid advertising features. You can literally have one post (cross-platform) that gets shown to users on both.

The targeting available through Facebook & Instagram’s advertising tools are precise, meaning you can target a specific age group in a certain income bracket that live within 20 miles of a zip code, and love reading novels.

Even better is once you have advertised to a specific target market, you can re-advertise to those who clicked the link and visited your site through something called a “Pixel.”

4.  Use LinkedIn

As a financial advisor, you should have a LinkedIn account already – I mean, it’s been around for 18 years already. You would have used it as an online CV, but now’s the time to start using it for getting clients online.

It’s perfect for connecting with old contacts, building up a reputation as an industry expert, and for growing your professional network.

With LinkedIn, you can post original, useful content, interact with prospective clients, and even request referrals via mutual friends or other industry experts (see tip 2).

virtual advisor, linkedin profile, virtual financial advisor linkedin

LinkedIn is arguably one of the most powerful places you can go to drive inbound clients. Like Rome, it takes time to build an empire. Don’t be cheesy and pushy, build meaningful relationships, share content of immense value, and help others.

So, you’re wondering how to get clients as a financial advisor online? Well, these four tips are just a small introduction to how Conneqtor can help you.

Download my free eBook to see what I mean. Your virtual transformation starts now.

Thanks for reading!

Best regards,

Derek Notman

7 Books Every Virtual Financial Advisor Needs to Read

books that financial advisors should read

As a virtual financial advisor, there are 7 books you simply have to read. With the times we currently find ourselves in, adaptability is key – using the plethora of information available to not only maintain your financial advisory practice but flourish like never before.

I’ve always been an avid reader but the following 6 books are the ones I keep going back to when it comes to business, being virtual, and just rocking at life!

I’ve learned a great deal and have taken the liberty to review the 6 books I’ve read that stick out, books that every virtual financial advisor should be reading in the current climate; for productivity, sales, and a positive mindset.  These books have materially improved my life and business, I simply would not have the success I do today without having had read them.

1.  The 4-Hour Workweek by Tim Ferriss

Ok, so what about the 4-hour workweek haven’t you heard already? Well, it has never been put in a book like this before. It is fun and easy to read too.

A book about how many of us follow the rules and stick to the system, striving to do the same thing repeatedly for 40+ years, in the hope of a stable lifestyle and a secure retirement.

Tim Ferriss has a straightforward plan for achieving an entirely different kind of life where you take “mini-retirements” throughout your time here on earth.

He gives you a practical plan for setting up an online business (in your case, a virtual financial advisory practice), so you can live a life of balance, the difference between being a business runner and a business owner. The latter giving you much more freedom and time to do what you love.

2.  Think and Grow Rich by Napoleon Hill

One of the best books you will ever read about money. A book published in 1937 during the great depression – it’s about convincing yourself that you can be wealthy – that there’s no reason you can’t have exactly what you want.

You can, however, apply the principles in this book to anything in life. To get what you want, you must have the desire, belief, act on these, and then persist. A brilliant and timeless read!

3.  Virtual Freedom by Chris Ducker

You don’t have to go at it alone, nor do you have to spend thousands of dollars on office space and employee benefits. An incredible book for small business owners, virtual financial advisors, and online entrepreneurs on the power of building teams of virtual employees to help run, support, and grow your business.

Going hand in hand with my online system Conneqtor, this read will give you great tips on how to find and manage virtual staff. You should read it directly after you have read the 4-hour workweek by Tim Ferriss.

4.  Social by Matt Lieberman

A book that explores how our need to connect with each other is even more fundamental than our need for shelter or food. Lieberman provides insight into the necessity of human connection.

There are many examples here that you can apply to the relationships you have with your clients—a book for anyone who wants to understand themselves and others better.

5.  The Art of War by Sun Tzu

A book that was written 2500 years ago, yet the information conveyed can be applied to today’s fiercely competitive business scenarios as well.

For example, “In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory.”

This read gives insight into how vital discipline, honesty, wisdom, and courage are for everything you come across in life.

6.  Swim with The Sharks by Harvey Mackay

As you transform yourself into a Virtual Financial Advisor, this book will come in handy! An essential read for lead prospecting and selling your services.

He offers a million ideas for being the best businessperson you can be, how the most crucial function of sales is about being relatable with other human beings.

7. Virtual Culture: The Way We Work Doesn’t Work Anymore, a Manifesto by Bryan Miles

Number 7 is one of the most relevant books to any business person, entrepreneur, and most importantly financial advisor at the moment.

Virtual Culture by Bryan Miles explores the outdated reality of our corporate work system and how the rapid transformation of technology continues to evolve the workplace environment.

 

$13.99

Combining these books with my virtual financial advisor system will undoubtedly set you up for success. You have just got to be open to change and, of course, keep persisting.  I highly encourage you to buy the physical books instead of the digital ones.  There is something powerful about having the actual book in your hands, something that stimulates your mind more than a digital copy.

You owe it to yourself to buy, read, and learn from these books.

Thanks for reading!

Warm regards,

Derek Notman