How to Build a 100% Virtual Financial Services Practice – The Virtual Advisor Series

how to build a 100% virtual financial services practice

What does the future of financial services look like and what can financial advisors do to help create, as well as benefit from this future? Will the bricks & mortar setup still be relevant in a post-COVID world? Financial advisors might be asking themselves, “How do I build a 100% virtual financial services practice?”

How to Build a 100% Virtual Financial Services Practice

Derek discusses these pertinent questions and more with Vice President of Advisor Development at advisors Excel, Brad Johnson. Brad is committed to helping financial advisors worldwide transition from bricks & mortar to digital during global pandemics and beyond.

It was only fitting that Brad featured Derek on ‘The Virtual Advisor Series‘, since Derek was one of the first financial advisors in the United States to go virtual back in 2013.

The Virtual Advisor Series provides education to financial advisors, on how they can use:

  • Digital marketing to increase sales.
  • A virtual office culture to increase productivity.
  • Leadership to improve operations.
  • Technology to stay ahead of the curve.

Derek and Brad discussed the benefits of a 100% virtual financial services practice, what tools empower advisors in making the transition from bricks and mortar setups easier, what challenges Derek face along the way, and the process of growing a relationship with a potential new client virtually.

Watch the episode with Brad below

If you aren’t familiar or aware of the virtual financial advisor movement then you can learn more about the age of the virtual financial advisor here.

Serving Financial Advisors Around the World – CapIntel Webinar

capintel how to build a virtual financial practice webinar

Conneqtor Serves Financial Advisors Around the World

Building a successful virtual practice will become the norm for financial advisors as we move into what can be perfectly described as the era of the virtual financial advisor. 

Derek sat down with James Rockwood from CapIntel to explore how financial advisors came make the transition to the virtual model and how they can successfully build a virtual financial practice.

As advisors battle with the future of growing their business in a post-pandemic world, Conneqtor’s virtual advisor system provides a gateway to becoming a Next Gen advisor. Next Gen advisors are not only able to survive, but have the knowledge and tools at their fingertips to thrive amidst, and after global pandemics like COVID-19. CapIntel is one such tool!

What is Capintel?

Much like Conneqtor, Capintel exists to empower advisors. CapIntel do this by providing a market leading sales platform that allows advisors to compare client portfolios and investments with ease. The ability to do this, coupled with the infrastructure to produce world-class proposals has resulted in advisors selling 50% more of their assets compared to advisors who don’t use the CapIntel system!

Taking Your Practice Digital

In this webinar Derek covers the hows and why’s involved in going virtual including:

  • The first step financial advisors need to take to go virtual.
  • Building and leveraging a robust digital footprint in a post COVID world that allows you to find more ideal clients and better service existing ones.
  • The possibility of a semi-virtual vs fully-virtual model.
  • The biggest lessons Derek wish he had under his belt when he went virtual in 2013.

Watch the webinar below:

Altruist’s Grow Episode 4: How to Grow a Virtual Advisor Business

Altruist's Grow Episode 4: How to Grow a Virtual Advisor Business

Want to learn how to grow a virtual advisor business? You’re in the right place!

Altruist Corp is most famous for offering a software that helps financial advisors achieve better outcomes. Much like the virtual advisor system Conneqtor, Altruist makes growing a virtual advisor practice both possible and scalable.

How to Grow a Virtual Advisor Business

Conneqtor founder and CEO, Derek Notman features on episode 4 of Altruists ‘Grow’ series. Grow is dedicated to providing financial advisors with growth hacks to succeed to succeed in an ever changing economic climate.

Tyrone Ross explores how Derek has successfully launched his virtual advisory business, having being virtual since 2013. In episode 4 Derek covers:

  • Why he started a virtual advisor practice.
  • How to successfully grow an advisor practice online.
  • How to market to your ideal client.
  • How you can start building your virtual advisor practice today.

Watch the full interview here.

Download the virtual advisor e-book here OR get started immediately and purchase the virtual advisor system today.

How To Build A Financial Planning Practice Online

financial planning practice, online financial planning

To successfully build a financial planning practice online, you need to embrace the virtual model, at least in part, to position yourself as a leader and resource to your potential and current clients.

You have also got put all your effort into building real connections with your clients – relationships that align with their specific missions, visions, values, and goals.

I built my virtual online practice initially for myself to have something scalable, repeatable and that also gave me an awesome life/work balance. A lot of advisors end up asking me how I did it all, which is what inspired me to create Conneqtor.

My Virtual Advisor System, Conneqtor, is a proven program that will show you how to start or remodel your practice into a virtual powerhouse, enabling you with the right tools to acquire and work with your ideal clients from virtually anywhere in the world.

Like myself, you probably have questions such as:

  • Where do I begin?
  • Will my current clients be OK with the virtual model?
  • Do I have to work 100% virtually, or can I do both?
  • What infrastructure will I need to be a virtual financial advisor?
  • How do I market my financial planning practice online?
  • How do I build a virtual team?

The Starting Point

By now you are probably used to catching up with family, or meeting with your employees over video. During the pandemic, it has been the primary means of communication. Well, younger generations actually prefer virtual relationships, be it with any service provider.

Whether via Skype, Zoom, FreeConferenceCall, or FaceTime, this is the primary way you’re going to be communicating with your clients from now on, especially since it is how they want to interact with us to get our services and products. Millennials and Gen Zers make up a combined 48% of the consumer population, so it would be a missed opportunity for a financial advisor not to adhere to the changing demands of almost half of their potential customers.

Get rid of the files and paper too, you’re going to need to migrate everything online, and there are brilliant tools for that.

group zoom call

The Infrastructure

So, you’re wondering what exactly you need to set up a financial planning practice online? A computer and a stable, fast internet connection. That’s it, really.

The beauty of working online means that your overhead is virtually zero. There are plenty of tools for organizing, administration, and communication, so your infrastructure requirements are low to given how many of these tools are free or minimal in cost.

Part of what Conneqtor teaches advisors is the physical infrastructure they should put in place to conduct virtual meetings and drive inbound sales.

The Ideal Client

Through trial and error and through making the migration myself starting back in 2013, I have designed a virtual financial advisor system that will set you up with everything you need to build a successful financial planning practice online.

My system will show you how to build a robust online and digital presence that will drive inbound leads to you 24/7. By no means am I overselling. After starting my business Intrepid Wealth Partners and going digital in 2013, I have used all my experience to build a system that offers you a repeatable and tested online sales process that has clients asking to buy from you.

Conneqtor enables you to choose the clients you want to work with. The best part about setting up an online financial planning practice is that you can work with clients from anywhere in the world. Your location no longer restricts you, nor do you have to spend money on travel, high office & staff overhead, etc.

You are liberated to go after your ideal clients, and getting in touch with them is simple. Not easy, but simple.

So how do you bring in new clients all while working virtually? Well, I’ve created an InboundSalesMachine webinar to share my journey as a virtual financial advisor and what I designed to help advisors generate inbound leads without ever having to cold call or meet in-person ever again.

Mixing It Up

If you enjoy meeting with clients in person, you can set up a semi-virtual financial planning practice. Once we overcome the COVID-19 pandemic, you can certainly meet with your clients in person again; it’s your choice whether to mix it up or not, but if anything, the pandemic has proven beyond a doubt that the virtual or semi-virtual model works really, really well.

When working with Gen X or Baby Boomer clients, they may still want to meet in-person once this is over. Nevertheless, once you introduce them to the virtual model, I assure you that they’ll be happy to meet via video conferencing. It’s just more convenient for both parties.

Marketing

When it comes to marketing your services, an effective strategy can make or break your business. By catering to a variety of generations, you’ll need to find them where they now live – online.

A powerful strategy will increase your SEO ranking, drive traffic to your website, enhance your social media presence, and convert prospects into clients through inbound marketing.

online financial planning, digital marketing for financial planners

Virtual Staff

As is the case with client communication, so too is the process of building a virtual team. Whether you need a personal assistant or a junior financial planner to help you with your business’s administrative side, outsourcing is the way to go.

There are professionals of all kinds who are rearing to work online, and finding the right person is all the more possible with the number of companies that offer virtual staffing solutions.

I hope this information answers some of your questions. For a deeper understanding and a full guide for building a virtual financial planning practice, download my free eBook, or purchase Conneqtor straight away.

I hope you enjoyed reading it!

Kind regards,

Derek Notman

4 Tips for How to Get Clients as A Financial Advisor Online

Ok, so you’re entertaining the idea of transforming yourself into a virtual financial advisor? Good! Are you concerned about how you’re going to get clients online? Don’t be!

I’ve been a virtual financial advisor for years now and know precisely how to get clients as a financial advisor online – I’ve learned through trial and error so that you don’t have to.

Welcome to the virtual world! I introduce to you Conneqtor – the turn-key financial advisor lead generation system to transform your business now, and in a post-COVID-19 world.

digital marketing, virtual meetings, financial advisor, virtual financial advisor

1.  Build a website

You can’t expect to get clients as a financial advisor online if you don’t have a home. Think of your website as your digital storefront, or better yet, your new office. Your website is where people come to find out more about you and find out how you can help them.

Whether a prospective client discovers you through a referral, an advertisement, social media, or a Google search, the first place they’re going is your website. So, it needs to look slick, relay the right information, and seal the deal.

Your website should include necessary information about your firm’s services, team biographies, and contact information – it should also offer something for free, be it an eBook or a discount.

The best advisor websites are clean, simple, and easy to find information. The key points you should make sure are on your website are:

  • Who you are (show a personal side)
  • Who you specialize in helping
  • What your services are
  • What your process is
  • What your prices are

Without these, potential clients will not have enough information to feel comfortable coming to you for an initial meeting.

virtual advisor system, website, virtual financial advisor website

2.  Social Media Marketing

Acquiring clients online may be achieved via social media marketing, but not through merely posting about your business. You’ve got to dig deeper. You have to offer real value. You must publish content that includes that is educational, not sales, orientated. Make sure to have a nice blend of personal and business and focus on outcomes, benefits, etc. Answer the questions people are already having in their minds with your content.

You can do these via blogs, infographics, or explainer videos. Just make your content engaging and valuable. You’re the pro, so showcase it.

At the same time, you need to develop personal relationships with people of influence online. These people can be accountants, attorneys, or HR directors, anyone who would work with your ideal client but offers them a different service to yours. Find these people online and ask for their help but also showcase them and their services. You need to give to receive.

This is just the first step in your social media marketing, but it is a great way to start building meaningful connections; relationships that will lead to you getting clients online.

3.  Use Social Media Advertising

By going virtual, you’ll be saving so much money – no more expenses like renting office space or traveling to the next state to visit a client. You can most certainly pocket what you save, but make sure to use even 10% of the funds towards social media advertising.

Once you’ve got a website and some engaging, valuable content, it’s time to advertise it.

Facebook and Instagram offer incredibly robust paid advertising features. You can literally have one post (cross-platform) that gets shown to users on both.

The targeting available through Facebook & Instagram’s advertising tools are precise, meaning you can target a specific age group in a certain income bracket that live within 20 miles of a zip code, and love reading novels.

Even better is once you have advertised to a specific target market, you can re-advertise to those who clicked the link and visited your site through something called a “Pixel.”

4.  Use LinkedIn

As a financial advisor, you should have a LinkedIn account already – I mean, it’s been around for 18 years already. You would have used it as an online CV, but now’s the time to start using it for getting clients online.

It’s perfect for connecting with old contacts, building up a reputation as an industry expert, and for growing your professional network.

With LinkedIn, you can post original, useful content, interact with prospective clients, and even request referrals via mutual friends or other industry experts (see tip 2).

virtual advisor, linkedin profile, virtual financial advisor linkedin

LinkedIn is arguably one of the most powerful places you can go to drive inbound clients. Like Rome, it takes time to build an empire. Don’t be cheesy and pushy, build meaningful relationships, share content of immense value, and help others.

So, you’re wondering how to get clients as a financial advisor online? Well, these four tips are just a small introduction to how Conneqtor can help you.

Download my free eBook to see what I mean. Your virtual transformation starts now.

Thanks for reading!

Best regards,

Derek Notman

6 Books Every Virtual Financial Advisor Needs to Read

6 books all virtual financial advisors should read

As a virtual financial advisor, there are 6 books you simply have to read. With the times we currently find ourselves in, adaptability is key – using the plethora of information available to not only maintain your financial advisory practice but flourish like never before.

I’ve always been an avid reader but the following 6 books are the ones I keep going back to when it comes to business, being virtual, and just rocking at life!

I’ve learned a great deal and have taken the liberty to review the 6 books I’ve read that stick out, books that every virtual financial advisor should be reading in the current climate; for productivity, sales, and a positive mindset.  These books have materially improved my life and business, I simply would not have the success I do today without having had read them.

1.  The 4-Hour Workweek by Tim Ferriss

Ok, so what about the 4-hour workweek haven’t you heard already? Well, it has never been put in a book like this before. It is fun and easy to read too.

A book about how many of us follow the rules and stick to the system, striving to do the same thing repeatedly for 40+ years, in the hope of a stable lifestyle and a secure retirement.

Tim Ferriss has a straightforward plan for achieving an entirely different kind of life where you take “mini-retirements” throughout your time here on earth.

He gives you a practical plan for setting up an online business (in your case, a virtual financial advisory practice), so you can live a life of balance, the difference between being a business runner and a business owner. The latter giving you much more freedom and time to do what you love.

2.  Think and Grow Rich by Napoleon Hill

One of the best books you will ever read about money. A book published in 1937 during the great depression – it’s about convincing yourself that you can be wealthy – that there’s no reason you can’t have exactly what you want.

You can, however, apply the principles in this book to anything in life. To get what you want, you must have the desire, belief, act on these, and then persist. A brilliant and timeless read!

3.  Virtual Freedom by Chris Ducker

You don’t have to go at it alone, nor do you have to spend thousands of dollars on office space and employee benefits. An incredible book for small business owners, virtual financial advisors, and online entrepreneurs on the power of building teams of virtual employees to help run, support, and grow your business.

Going hand in hand with my online system Conneqtor, this read will give you great tips on how to find and manage virtual staff. You should read it directly after you have read the 4-hour workweek by Tim Ferriss.

4.  Social by Matt Lieberman

A book that explores how our need to connect with each other is even more fundamental than our need for shelter or food. Lieberman provides insight into the necessity of human connection.

There are many examples here that you can apply to the relationships you have with your clients—a book for anyone who wants to understand themselves and others better.

5.  The Art of War by Sun Tzu

A book that was written 2500 years ago, yet the information conveyed can be applied to today’s fiercely competitive business scenarios as well.

For example, “In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory.”

This read gives insight into how vital discipline, honesty, wisdom, and courage are for everything you come across in life.

6.  Swim with The Sharks by Harvey Mackay

As you transform yourself into a Virtual Financial Advisor, this book will come in handy! An essential read for lead prospecting and selling your services.

He offers a million ideas for being the best businessperson you can be, how the most crucial function of sales is about being relatable with other human beings.

Combining these books with my virtual financial advisor system will undoubtedly set you up for success. You have just got to be open to change and, of course, keep persisting.  I highly encourage you to buy the physical books instead of the digital ones.  There is something powerful about having the actual book in your hands, something that stimulates your mind more than a digital copy.

You owe it to yourself to buy, read, and learn from these books.

Thanks for reading!

Warm regards,

Derek Notman

Digital Marketing for Financial Advisors During Coronavirus

digital marketing for financial planners

Although the COVID-19 pandemic is a trying time for all industries, it has also brought billions of people together online. Being confined to our homes has forced us to engage with others through social media. As a result, businesses are scrambling to reshape their offerings for virtual needs.

This is definitely a major positive for financial advisors as it has pushed us to embrace the virtual model. For those of you who were holding on to the brick and mortar approach, you have no choice but to take your businesses online now and believe me when I tell you, the benefits are incredible.

I’ve covered why taking your financial planning practice online is a smart move and how it can save you thousands of dollars every month, so in this article, we’re going to take a look at digital marketing for financial advisors.

women visiting virtual advisor website

Why is digital marketing for financial advisors important?

Embrace an old marketing trick – go where people already are and then be present.  People are online so you better be there too.

A digital marketing strategy can make or break the success of your business in the digital age. Your audience lives online, especially the younger generation, so you must put time and energy into ensuring you have a powerful strategy.

Digital marketing for financial advisors increases SEO ranking, drives traffic to your website, enhances your social media presence and converts prospects into clients through inbound marketing.

Even before coronavirus, and especially once we overcome this pandemic, for financial advisors to stay in business and serve clients efficiently in the future, the way we interact with and attract new clients must shift. We need to embrace technology and use it to our advantage. Digital marketing allows us to reach leads and prospective clients where they already are online, giving us the tools to develop relationships, establish connections, and trust in a virtual space.

What type of content works?

Digital marketing for financial advisors starts with a website, a blog strategy, top of mind social media topics, and being engaged with those that engage with your content.

According to Lyfe Marketing, 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. So, instead of going out and seeing prospective clients, you will use social media to do that.  Talk about leverage, efficiency, and effectiveness!

The use of video is best to harness a younger audience as this is the most engaging type of media, especially for social media. Still, writing and publishing insightful blogs is imperative to rank in Google.

By conducting keyword research around your service offerings and writing articles relative to those keywords, you can start organically ranking on search engines. Let’s take this article that you’re reading, for example. The keyword is digital marketing for financial advisors.

This is a term that people, such as yourself, type into the search bar on Google or Yahoo, looking for valuable information. I have that information, and so I’ve written a blog about it. As a financial advisor, you could use your years of experience to write articles on tips for investing, the best ways to save, and so on.

The same goes for the videos you create and post to your social media channels. These can be explainer videos, but they must offer value and unique insight to the viewer.

remote digital marketing for financial advisors

Tools to help financial advisors with digital marketing

There are a bunch of articles, guides, and tools available online that will help you understand digital marketing. From Hubspot and Neil Patel to even taking short courses on Udemy, which are relatively inexpensive.

As a financial advisor myself, and after taking my business online years ago already, I went through a lot of trial and error. To get to where I am today, I had to be open to starting from the beginning. During the journey of becoming a virtual financial advisor, there weren’t many other people doing it at the time. My approach to financial advising remains the same; it is just the medium that has changed.

I’m now in a position where my business is flourishing, and I have designed a virtual advisor system to help others do the same.

My proven method will teach you how to start or transform your practice into a virtual powerhouse, enabling you to obtain and work with your ideal client from anywhere in the world. Whether you are just beginning as a financial professional or want to transition your brick and mortar business to operate virtually, this system is what you need. Watch our intro video to find out more.

Thanks for reading!

Kind regards,

Derek Notman