How Thriving Financial Advisors Acquire & Work with Ideal Clients – Webinar Replay

How Thriving Financial Advisors Acquire & Work with Ideal Client – Webinar Replay

It’s 2021 and the truth is that the only way forward as advisors is together. We are all on the same team and its important to recognize that learn from one another to succeed and thrive.

This is the ethos upon which Conneqtor was built and the Virtual Advisor System is designed. It is through sharing his experiences and knowledge that our founder, Derek Notman has discovered his true calling in this post-pandemic world.

Conneqtor x PreciseFP Webinar

Derek recently had the privilege of joining Courtney Peek, Head of Support at PreciseFP to share how thriving financial advisors are acquiring and working with ideal clients on a semi or full virtual model.

The discussion is centered around tactics and strategies that stem from Derek’s personal advisor journey. The webinar has key takeaways that are designed to support the advisor community through tangible and actionable ideas – watch it below:

A $2 Million Idea that thriving advisors are using

If you found the webinar interesting and want to learn more about what you can do right now, today, then we recommend you download our latest eBook. It details how Derek made over $2 million, virtually while realizing an amazing life-work balance.

Download it here.

Social Media Best Practices For Financial Advisors

social media best practices for financial advisors

By now, we all know the power of social media. Its influence is significant enough to sway elections, change buying behaviors, and alter public opinion on almost anything! It’s too big to ignore, so rather than fight it, you should embrace the capabilities of social channels to help connect you with your potential customers.

By being on social media, you let your customers know that you exist, you’re open for business, and you’re ready to listen. It’s a tool you need to leverage as a part of your marketing strategy to remain relevant and competitive.  

Digital marketing for financial advisors can help increase your brand visibility and boost sales in a fast and cost-effective manner. Social media platforms act as mystical portals through which to channel your enchanting story. Cast your spell and put yourself in front of your ideal clients today.   It may sound funky, but the reality is that it works, but only if you actually do it.

 

When Should You Post On Social Media?

A frequency asked question is, when is the ideal time for financial advisors to be posting social media content? Although there is no universal handbook for posting times, and the algorithms of big platforms continue to change regularly, I still have some advice on how to go about your content scheduling. Here are some general rules of thumb:

  • The best time for click-throughs is around 1 to 4 p.m.
  • Wednesday is proven to be the best day to post.
  • The worst time for click-throughs are weekends between 8 p.m. and 8 a.m.

Take these times with a grain of salt. I’m not saying that you should only post to social media during these times, but as a virtual financial advisor who has been doing this since before mass adoption, these are the best averages to go on. 

Your posting schedule will be dependent on your target audience. Say, for instance, you’re a financial advisor who specializes in working with educators. You probably wouldn’t want to follow this advice because your audience will be in school teaching during the “prime times”. So, tailor your approach to your market to maximize exposure and reach. A/B testing is a great way to gauge response rates at different times and on different days. It’s how you find your sweet spot.  

Social Media Best Practices For Financial Advisors

Keeping It Real

Originality is everything when it comes to content and should be your main priority. Your content is an extension of yourself and your story. Please don’t be sending out canned spam into the ether, and by canned spam, I mean cold, generic, lazy and impersonal content.  You know exactly what I am talking about! The kind of content that makes a terrible first impression and probably does more harm than good to you and your practice.

Keep it real – when it comes to social media marketing, content drives engagement. When content is unique and original, it encourages clients to engage with you. Make it personal by writing for your audience. Ask them questions to grab their attention and make them feel as though you are having a conversation with them in an authentic way.

Originality is a brand builder. Posting original content will help search engines drive traffic to your website and boost your reputation in terms of creativity and trustworthiness. This approach can have potential clients feeling as if they know you before even using your service, which is a fantastic foot in the door on the way to building a lasting relationship. 

So, what should you post on Social Media?  A variety of original content.  Plain copy posts.  Pictures.  Short videos (try to keep them under 2 minutes).  Articles.  Audio clips of podcasts you are on or are producing.  The list goes on.  

All of it should be driven by WHO your ideal client is.  And stay out of the weeds, people don’t care so much about complex financial products, strategies, etc.  They want to know who you are.  They want to know how you can help them.  They want to know why you instead of the next advisor.  They want to know the benefits of working with you.  They want to know your why.

social media best practices for financial advisors

The Fundamentals For Social Success

Integrate social media into your overall marketing strategy – Think of social media as an element of, not a replacement for, your other marketing efforts. Start slow. You don’t need to break the internet overnight and trust me, and you won’t. Trying to do too much too fast can be overwhelming. Rome wasn’t built in a day. 

Your efforts will be most effective if you take your time, observing and learning along the way. This will allow you to grow in confidence before tackling a new platform. I recommend starting with LinkedIn, where networking is the game, then move on to Facebook to build some relationships.  A caveat here is that if you know your ideal client is on Facebook, Twitter, etc. more than any other platform then go to that platform and crush it.  You can always add another platform later once you are rocking it on one.

Engagement is key. Don’t post your content and then disappear.  If people are commenting on your content, then engage with them, thank them, ask them additional questions.  Make it a conversation.

Never stop learning from others. What effective financial advisor marketing strategies have you seen lately? What was interesting about their website? What type of updates generated the most interest and engagement? These are the questions you need to be asking yourself to find the most effective solution for yourself.

Set goals for your social efforts – lay out a plan for achieving them and track your progress. Set up automated reminders on your calendar to stay on track with your social ambitions. Be consistent in your messaging and what you post. Once you have set up a pattern for posting you are happy with, stick to it. This forms part of your social identity.  

Lead generation for financial advisors is all about driving traffic into your marketing funnel.  For example, you post on LinkedIn, you build an audience that gets to know you, you post about an eBook they can have for free on your website, you send them there. Measure your efforts by using Google Analytics to track referrals from social media to your site. When you find out what’s driving traffic to your site, do a heck of a lot more of it!

Social media for financial advisors is an art & science.  It is not something that magically starts driving in clients overnight, forget that myth.  If you build a robust digital footprint, which includes social media, and are actively engaged with amazing organic content good things will start to happen.  When you start to see what works then, and only then, should you venture into the world of paid advertising (boosting posts, etc.) to throw gas on a fire you have already started.

What is your favorite social media platform and why?

 

Thanks for taking some time to read this, I really appreciate it!

Best Regards,

Derek Notman

Going Virtual – The Value Of Being A Location Independent Financial Advisor

Helping clients with their financial planning from a sandy beach in South Africa may sound too good to be true, but it’s not, and I’ve done it. The anywhere advisor concept was almost unfathomable a decade ago, but with the rapid adoption of technology in a Covid-accelerated digital wilderness, it’s now the most practical solution.      

Financial advisors traditionally had to sit down with their clients, face-to-face, and walk them through solutions to their financial planning challenges with paper presentations. How to get clients as a financial advisor was about cold calling, door knocking, seminar selling, and so on to drive more in-person meetings. However, times have changed, and virtual advisors are on the rise. Let’s analyze some of the benefits of practicing as a location independent financial advisor.  

Leverage Technology 

Videoconferencing helped me improve my life-work balance by reducing the need for business travel. It also allowed me to take on ideal clients who weren’t initially in my geographic scope, essentially without limit. It’s certainly the most effective way of delivering personalized advice in the digital age and having more time for your social life and family is one heck of an incentive, all while making more money and drastically reducing your overhead in the process.

Technology systems and web-based tools are virtually everywhere, which is a double-edge sword for advisors since so many solutions exist yet we don’t know how to put them all together to get the most out of them.  This is one of the reasons I created Conneqtor, to give advisors the master blueprint they need to help serve clients regardless of where you or your client happens to be

The anywhere advisor can serve different types of clientele, thanks to the cost savings and efficiency of using technology as opposed to a traditional office. Location independence presents the potential to craft an especially focused business serving niche clients that becomes feasible in the world of content and inbound marketing.

Freedom And Well-Being

Imagine never having to delay your life plans, while you wait for the ‘right moment’? Break free from the shackles of a physical location occupation. Stop being bound when you were made to explore. As a virtual financial advisor, you have the opportunity not only to create a life around the business of financial advice but to create an advisory business around living your life to the fullest.  

The ability to balance work and life has become the key to feeling happier and being more productive within your work. Saving time that would otherwise be spent on a long commute allows for better work-life balance and adds hours back into your days. Working remotely can improve your health and wellness by reducing stress.

What about financial freedom? The benefit of operating virtually and having a robust digital presence is that it’s possible to launch a new advisory firm at a fraction of the cost. A brick & mortar location is a massive expense, and with that eliminated, you can focus on building a fierce virtual practice and target your ideal clients. This newly found freedom also makes it more feasible to serve clients with different business models.

How you choose to spend your time saved as a virtual advisor are entirely up to you. Make sure to get that father of the year mug in 2021, go on that trip you’ve always dreamt of, or put the extra hours into other projects or passions. Either way, ka-ching! It all holds value. 

Replace Prospecting With Marketing 

Cold calling now seems like something from a prehistoric nightmare, but it was once a cornerstone of our profession. The world has since gone digital with everyone now online. This is where you must exist to stay relevant. 

Digital marketing is the most powerful asset at the disposal of a virtual financial advisor. Tech platforms offer many new opportunities to improve your overall marketing strategy, such as the ability to reach new audiences, generate leads, and close sales. Digital marketing is no overnight phenomena and can take months to start bearing the fruits of your efforts, but once you have an engaged audience, the value add is quickly evident. 

Connect through content – start focusing on creating content rather than AUM. Assets under management have almost zero value to a potential client. It’s an ego stroke that in a service-based business like ours should be left at the door. Clients are searching for how you can help them, and with 3.5 billion Google searches made every day, you need to be featured among them! 

Embrace technology, grow your digital presence, tap into new markets and become a specialist advisor who operates from anywhere. Write your own story – set your own hours – choose your own destiny. Become the anywhere advisor to acquire more clients, reduce your expenses, and have an amazing life-work balance.  How can anyone argue with this?

 

Best Regards,

Derek Notman

Best Practices & Tips for Financial Advisors When Working with A VA

Working with a va

Building a team of virtual assistants is one of the best business decisions I ever made.

I was tired of the high costs associated with the traditional W2 employees and all of the hassle, heartache, and expenses that came with them.  So, I did something about it.  The following information is there to help you understand how to best build a team of virtual assistants and give you insight into how you should go about working with a VA.

Done right now only will it save you a ton of money (I was able to reduce my overhead expenses by ~61% because I embraced VAs) but it will propel your business to the next level.

The idea of working with virtual assistants has grown substantially in popularity over the last year, and with it the awareness around being able to run an entire business virtually. It was not always this way – the pandemic accelerated our adoption of working remotely.

I have been a protagonist of the virtual approach for years and, as a result, have much experience when it comes to working with a virtual team; I have ironed out the creases, so to speak.

As a virtual financial advisor, I have been through and tried it all, running my practice remotely for the past eight years – so here are the best practices and tips for building a successful working relationship between you and your VA.

working with a va tips

Be Realistic About Their Workload

One of the biggest mistakes financial advisors make when hiring a VA is expecting them to handle a permanent, full-time employees’ workload. VA’s usually charge per hour or task.

My advice is to be realistic about how much your VA can take on in terms of how many hours they will be working for you a month. Remember they are working for multiple clients, so be upfront with them and allow them to quote you, or at least be transparent about how much they can handle.

If you are paying them for ten hours a month, then do not expect more than that. If you do have more work for them, then you will have to pay for additional hours. They are part-time; remember that.

Train Them Thoroughly

Another aspect that financial advisors tend to overlook is the training of their virtual assistants. Yes, you will be able to find the right fit for your company in terms of experience, but that does not necessarily mean that the VA will be able to come in and be thrown in the deep end straight away.

It is essential to train them on your precise processes and allow them the time to get up to speed with your approach and methods of conducting business.

Do not Micromanage Them

VA’s are used to working alone, remotely, and you must give them the space to do so. Once they have a thorough understanding of your business, provide them with the responsibility; a sense of ownership. Brief them properly and let them run with it. That is the beauty of hiring virtual employees. They are self-starters by nature. This can be a massive asset to your business if managed properly – giving you the time to focus on what is important without having to baby them tirelessly.

dont micro manage when working with a va

Setup the Proper Infrastructure for Communication and Delegation when working with a VA

There is an overabundance of free tools available online for you to work seamlessly with your virtual assistant. Suppose you are willing to pay a subscription fee. In that case, there is also Office 365, which is the ultimate means for virtual collaboration, connection, and communication. You can quite smoothly run your entire financial planning practice using 365, Trello, or Asana (a personal favorite of mine).

There are Skype, Zoom, FreeConferenceCall, and Microsoft Teams for communication, which allows you to have one-on-one calls or even virtual stand-ups with your whole workforce.

So, be sure to do your research and pick the applications which are best suited to your service offering. Your virtual assistant would’ve probably have used most of them, so that should be an issue. Having the proper communication and task delegation infrastructure is critical to building successful relationships with your VA or virtual team.

Empower Them to Buy into The Business

Last but not least, showcase your ‘why.’ As with any hire, you need to communicate to them why working with you is important and beneficial.

Make sure they understand your “why”. Make sure they jive with your vibe. Make sure you like each other. Do not make them think you are always looking over their shoulder. Empower them to be their best, let them know it is OK to make mistakes, and they will want to continue working with you. They will emotionally invest in what you do.

In my virtual advisor system called Conneqtor, which is designed to equip you with all the tools and understanding necessary to run a successful virtual financial planning practice, I specifically teach on how to build a virtual team.

Learn how to run, market, and effectively grow your business in the digital world we live in – download our free eBook to learn more.

No matter your tenure as an advisor it is an almost certainty that you can save money and grow faster by embracing virtual assistants.  Mine have been with me for years and I consider them family.  They have my back, get things done, and are amazing people.  Done right, having a virtual team will be a game changer for your business.

Have questions?  Conneqt with me on LinkedIn and ask away!

Best Regards,

Derek Notman

How to Adopt a Virtual Sales Process for Your Remote Practice

asian woman adopting a virtual sales process for her remote practice

At the start of 2020, companies and financial advisors were scheduling client dinners and booking business trips to conduct face-to-face sales meetings. This way of operating came to an abrupt standstill as COVID-19 forced sales teams to shift their operations into the virtual world.

“Physical sales teams had to learn an entirely new system for maintaining and closing deals,” said Brian Moran, CEO of Small Business Edge.

Consider the history of the  handshake in sales culture, symbolically sealing the deal. However, this polite gesture can’t be replicated over video chat, during the current pandemic.

“Things like visual communication or tone of voice carry incredible weight in how we communicate,” says E.J. Kritz, director of training and insights . “While a Zoom meeting can still allow a salesperson to add a sense of human element by being polite and accommodating or dazzling customers with their enthusiasm, much of the deal is now done via email, taking away from the personal element and making the encounter more impersonal.”

Change is the only constant

The world is changing rapidly, and the financial planning industry needs to adapt accordingly, not to be left behind. Admittedly a daunting prospect, but this change is a much-needed shift that comes accompanied by great opportunity.

a virtual sales process outlasts constant change

Transitioning from face-to-face selling to virtual selling requires a new  approach better suited to the demands of new-age buyers who prefer to work through digital channels. This virtual realm can offer more visibility, enhanced customer engagement, and greater efficiency from technology use.

Building an entirely virtual team is a far more financially viable way of running your practice. You no longer require overheads, such as office space and equipment and there’s more room for collaboration, as you can work with specialised individuals as you need them. These digital collaborators can be located anywhere in the world, charging per hourly or agreeing to a set budget per project.

Trust the virtual sales process  

The same tools, such as Zoom and Skype, once used to discuss personal matters and connect with friends, are now used to give clients personalised financial advice in the comfort of their own homes. Younger generations such as Gen Z and Millennials actually prefer it.  In fact this was already mainstream before the pandemic with over 42 million households already prime candidates for virtual advice according to a 2019 Mckinsey report.   Not only will it save you time, but it can avert any awkwardness that arises from visiting clients at their place of residence after hours.

Having the correct digital infrastructure in place is essential to communicate with your virtual staff and clients while protecting all parties’ data. The brick and mortar model would require you to visit physical locations for sales meetings or go to a client’s home at night. Now you can conduct virtual ‘house call’ appointments. Using your business website, you could set up a scheduling tool to enable customers to set up virtual meetings online. This scheduling tool could sync with your calendar for convenience.

Communication is key 

Strong communication lines between employees and managers can further help workers feel part of a network and keep remote work from becoming isolating.

Working remotely allows for more flexibility within your schedule and gives you the ability to choose your hours. When time zones differ, and work schedules don’t align, it’s essential to be mindful of your co-worker’s time to create a working symbiosis.

Remote working can bring about a sudden change to your daily schedule. For instance, if an employee falls ill, you need to take on the responsibility to compensate for their absence as a team. You delegate the work among your team, to best maintain productivity within your practice.

communicating with teams virtually

Prospect through digital marketing

Prospecting transforms into digital marketing with your entire audience existing online. Adopting the virtual financial planning model is where you will need to connect with them.

First impressions are more important than ever, so invest your time and energy in designing and implementing an effective digital marketing strategy that can help increase your SEO ranking and improve your sales conversion rates.  This is your digital storefront do it right and clients will be coming to you.

Interacting with potential clients online can give you direct insight into what your audience wants. This valuable information can steer your decision-making processes in the future. It will also help you enhance your customers’ experience, develop loyalty and trust through exemplary service, and increase your ROI.

One of the key strengths of digital marketing for financial advisors lies in creating brand awareness to target new markets and consumers.

Delivering a high-quality service will result in more fulfilled client relationships and see healthy brand awareness transpire through feedback, reviews, and word of mouth publicity. These customer assets help build a brand reputation without costing you time, money, or energy.

Define and publish your virtual sales process

Once you get traffic (potential clients) to come to your digital storefront you must show them what to expect if they work with you.  Although each virtual sales process will vary slightly depending on the advisor you should make it clear how many meetings they should expect to have with you, how long each meeting typically takes, and what is to be covered in each meeting.

Whether you realize it or not potential clients want to know what your virtual sales process is since they want to know what to expect in working with you.  If you don’t tell them clearly what to expect you are giving them one more reason not to contact you.  Check out my virtual sales process for Intrepid Wealth Partners here as an example of what you should consider doing for your digital store front.

Prepare for the future

The sooner you embrace the technological revolution we are currently experiencing, the sooner you will be able to utilise the ability to work with people anywhere on earth and streamline your business collaboration to reach new heights.

The consumer and technology have evolved, we must do the same.

Cheers,

Derek Notman

The Perks of Permanency and Flexibility on the Remote Advisory Model

remote work model man working in nature

As I write this, almost 60% of the workforce in the United States of America has the option of remote work in their employment contracts. Workplace Analytics recently completed a survey and came up with the following forecast:

“Our best estimate is that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021.” – Kate Lister, President of Global Workplace Analytics

The whole world has had to adapt, and from a financial advisor’s perspective, this is hugely positive. For us, it means that we will cut down on costs dramatically, and we’ll be able to serve our clients when and how we (and they) want to.

When I refer to permanency, I am talking about the fact that you’ll be able to work from anywhere in the world, at any time of day, and for anyone you wish to, even if lockdowns continue indefinitely. A beach house? A cabin in the woods? Do you want to work in two different cities a year so that no matter what, it’s always summer? All good so long as you have a decent internet connection and the right infrastructure! The only thing I can think of that would stop you from working is a major technological shutdown, and if that happens well then, we all might as well just pack it in.

So, let’s look at some of the perks of the Remote Advisory Model.

Hiring New Staff Has Never Been Simpler

Communication is so easy to manage, given the tech at our fingertips. You can now hire staff at a cheaper rate, per hour and without having to fork out for any of their infrastructures. The remote advisory model has no geographic boundaries, meaning you can hire people from anywhere in the world.

Being able to hire international employees also means your virtual financial planning practice can run 24/7. If you have people representing your business in multiple time zones, your profits will increase exponentially.

remote model virtual recruitment

Remote work models increase productivity

Another reference from that Workplace Analytics article suggests that remote workers produce 43% more output than their 9-5 counterparts. So not only can your business grow significantly, but you’ll also have a much more productive team working for you. Oh, did I mention that your employees will be a lot happier too? By embracing the remote advisory model, you’re promoting a healthy work/life balance.

The same goes for you too!

A Healthy Work/Life Balance

You can now maintain a greater balance between your personal life and your responsibilities as a business owner.

Rather than having to work all day and visit clients in the evening after hours at their homes, you are freeing up your time to focus on other things that interest you. Have you always wanted to renovate a boat? Do you want to pursue a passion project or even spend time with your kids in the afternoons? Well, now you can – it’s all about time management.

working remotely has this dad enjoying time with his child in the autumn leaves

Being genuinely flexible allows you to live a fuller, more rewarding life.

Furthermore, a flexible schedule lowers stress and strengthens your output.

Retaining Employees Is No Longer an Issue

With the remote work model, you don’t have to have a single permanent employee if you don’t want to. You can quite literally run a business with a freelance workforce. Think about how expensive your hiring process is. With all of the online platforms for hiring freelancers now available, you cut those costs entirely. You pay per hour, per task, or project – no strings attached.

In fact, hiring freelancers is highly cost-effective as you only pay for their services. Are you looking for an expert in something out of your experience? No problem – you can find any professional online.

There’s another added benefit here – a truly diverse team.

More Creativity

When you bring a group of people together who have unique perspectives and backgrounds, it results in a more innovative workforce. If you have an idea, you can brainstorm with your team members, and receive much fascinating insight from them.

Think about how different the perspective of a junior financial advisor from California is to that of a digital marketer from Amsterdam, for instance? A diversified team can only be a positive step forward for your practice.

Technology to Better Serve Your Ideal Client

From building an easy-to-navigate website to promoting your services online, anything is possible in the digital age. You can even embed code into your website that syncs with your calendar to allow clients to book their own appointments. Your online presence becomes your new overhead cost (investment), and it’s a whole lot cheaper than office space and continuous travel expenses.

You’ll need to invest in software and perhaps a team of expert individuals to take your digital footprint to the next level. Fear not; it will most definitely result in more lead conversions.

A Fraction of The Cost

You won’t have to pay for electricity, water, office supplies, or furniture with the remote advisory model. You won’t have to pay for employee benefits or travel either.

It’s a no-brainer!  Haven’t read our Virtual Proclamation eBook yet?  Get it here for free and find out how you can start migrating to a fully remote financial practice today.

I hope you enjoyed reading this!

Kind regards,

Derek Notman

Mastering the Remote Digital Advice Delivery Experience – Asset-Map webinar replay

Our Founder, Derek Notman was fortunate enough to join fellow advisor turned entrepreneur, H. Adam Holt, for a recent asset-map webinar aptly titled ‘Tales from Two Advisors: Mastering the Remote Digital Advice Delivery Experience‘.

What is Asset-Map?

Asset-Map, like Conneqtor is a virtual advisor tool that allows advisors to provide a comprehensive advisory experience that not only engages, but empowers clients to make better decisions. The software allows advisors to collaborate with clients on their ideal virtual financial map, subsequently allowing them to realise their financial hopes and dreams.

Why use Asset-Map? Its simple – it allows you to be more efficient, more calculated, and therefore increases your revenue generation potential!

Tales from Two Advisors: Mastering the Remote Digital Advice Delivery Experience

H. Adam Holt and Derek Notman, both embraced the digital financial model over seven years ago. Since then, they have both launched successful products that seek to not only empower advisors by directly addressing the pain points advisors face when transitioning to a remote virtual model.

In the webinar, the two discuss:

  • How to create a robust digital footprint to attract new clients.
  • Digital fact-finding (from shoeboxes to Dropbox).
  • Managing a virtual meeting calendar.
  • How to present impactful visuals virtually.
  • Virtual team management.

Click the image below to view the webinar:

 

Virtual Practice Management for Financial Advisors

virtual practice management from anywhere

Now that you are embracing the virtual financial advisor model, you are going to need to equip yourself with a few imperative tools and adopt some powerful approaches for successful virtual practice management.

Practice Management vs Virtual Practice Management

When I refer to virtual practice management, I’m talking about operating as a virtual financial advisor in a fully functional way from the comfort of your own home, co-working space, etc. As we have come to rapidly learn, being productive remotely is entirely possible, and doing so as an advisor is no different.

Sustaining success virtually will take some adapting sure, but with the right systems in place, you will be up and running in no time. Let us take a look at how.

Build A Virtual Team

The world is evolving quickly, and the financial planning industry is actually one of the last to switch on and adapt. Virtual teams have been a possibility for years now with almost every kind of individual with any type of expertise readily available on a freelance or service, fully remote basis.

Before COVID-19, most virtual financial advisors still ran a brick and mortar office, but the pandemic has probably forced you to work remotely, and as such, prompted you to relook at your business from an operational point of view.

You may be a little overwhelmed right now, but trust me, this sudden change is actually an excellent and much-needed shift.

Now you can build an entirely virtual team that will result in a more financially viable way of running your practice. You can collaborate with more people, working with specialized individuals when and where you need them right across the globe. That’s the beauty with a virtual team – nothing’s permanent, and they charge by the hour or job.

build a virtual team

You’ll also save on not having to fork out for your virtual employee’s workspace; it’s their responsibility to purchase a computer, desk, chair, internet connection, and whatever other office supplies are necessary – you just pay for their services and expertise. You will reap the benefits of these savings immediately, not to mention that you won’t have to pay for a physical practice. So, no rent, no permanent salaries – that’s good going!

Further to significant savings, hiring virtual employees also means the output of your business can grow exponentially! Suppose you are based in Boston and hire a virtual employee in Cape Town, South Africa. In that case, you’ll have someone working around the clock and after regular business hours, even when you’re asleep – a massive increase in productivity!

The best part? There’s a massive demand for virtual advisory services – we’re all having to embrace technology now.

Adopt A Virtual Sales Process

Having the right digital infrastructure in place is imperative so that you can communicate with your virtual staff and with clients, all while protecting your and their data.

With the brick and mortar model, you would use a physical location for sales meetings or, even worse, go to a client’s home at night! But now you can conduct virtual in-home appointments. Assuming you have a website, you can set up a scheduling tool on your site, enabling customers to set up virtual meetings online that sync with your calendar.

You can conduct meetings as you usually would, only now it will be through an app like Zoom, FreeConferenceCall, or Skype. As I have mentioned before, younger generations such as Gen Z and Millennials much prefer it, and it will save you time and any awkwardness that comes with visiting clients at their homes after hours.

Prospect Through Digital Marketing

Ok, so selling is one thing, but what about prospecting? Well, in short, your prospecting becomes digital marketing. Your entire audience lives online, and now that you are adopting the virtual financial planning model, this is where you are going to find them.

First impressions are more important than ever, so you have to plan your content and design your messaging. Research is critical initially, but once you have established a brand voice, have a prominent presence, and are seeing high engagement, you’ll be so busy that you will just have to hire more virtual staff.

Speaking of hiring more virtual staff, doing so will prove hugely beneficial if you outsource your business’s digital marketing side. It’s not as simple as it seems. You can’t just post an update every once in a while and expect to see results – you’ll need an individual or team that has a deep understanding of digital strategy in order for it to truly work.

generating prospects by ranking higher

Stay Up to Date with Technology

Once you stop fearing technology and embrace it, you will come to realize very quickly how useful it is. You can streamline all your mundane tasks, work with people from anywhere on earth, and, what’s more, integrate all of your tools together seamlessly.

Your email and calendar can be synced to your collaboration tool for everyone on your team, making life so much easier. If you take Google Suite, for example, it’s quite literally a one-stop-shop for business administration.

Becoming a virtual financial advisor does take a bit of time, though, as well as a little help. This is one of the reasons I created The Virtual Advisor System, Conneqtor. It’s a cutting edge, lead generation, digital marketing, and virtual financial planning practice training system that will accelerate your adaptation to dominate in the digital world we now live in. Again, technology! I was able to take my understanding and experience of adopting a digital financial planning model and create a system that will show you exactly how to do the same, step by step.

Download my free eBook to find out more about becoming a successful virtual financial advisor, starting today.

I hope you enjoyed the article!

Regards,

Derek Notman

Lead Generation for Financial Advisors – Webinar Replay

I have learned that Lead Generation for Financial Advisors is a tricky thing.

After being asked by countless financial advisors how I bring in new clients all while working virtually I knew I was on to something.  Thus, I created the InboundSalesMachine webinar to share my journey as a virtual advisor and what I created to help advisors generate inbound leads without every having to cold call or meet in person again.

Inbound Sales Machine Lead Generation

Lead generation for financial advisors

Join me as I share my virtual journey with almost 100 advisors from around the world for this second live event.  I talk about what I learned the hard way, the myths I busted as I built my virtual business, how I made 7 figures working virtually, and hold a live Q&A at the end!

The Inbound Sales Machine webinar replay takes a deep dive into my journey, covers inbound lead generation, and why I created The Virtual Advisor System for advisors to dominate in our digital world.

Watch the entire replay and if can tell me what area of the country I recorded this event I will extend you the special offer from the webinar, just send me a note and I will make it happen!

Cheers,

Derek Notman

Innovating Advice Podcast: Ditch The Status Quo. Become a Virtual Advisor

innovating advice podcast finding your ideal client

Virtual models of working are becoming more important, as the world continues to makes sense of what the future looks like in a post Covid19 world.

I was privileged enough to feature on episode 27 of the Innovating Advice podcast with Kate Holmes. The episode was titled ‘Ditch The Status Quo And Build Your Ideal Life and Business’.

virtual advisor working and learning remotely

How virtual advisors can build an ideal life and business

When it comes to embracing the virtual model, building trust online can seem daunting but there are certain tools financial advisors can use to grow their business. 

Kate and I discussed how the Virtual Advisor System gives brick-and-mortar financial planners a turnkey solution to making the transition to 100% virtual practice.

CFA’s who are transitioning to the virtual advisor model are experiencing a new normal in terms of ideal life and business. Less overhaul, more revenue, and more time with your family, as well as the ability to work anywhere in the world.

Key takeaways for virtual advsors: Episode 27 of Innovating Advice

  • The benefits of working remotely.
  • Why advisors are hesitant to change, and how they can overcome this.
  • Building trust online.
  • Being the example that resonates with the client: Establishing an awesome life and work balance.
  • How to define your ideal client.
  • The importance of having a strong digital footprint.
  • Deciding what platforms and tools to use.
  • How to provide value through your digital communications.
  • How the Virtual Advisor System can work for you.
  • The most effective apps and tools to enhance your productivity.
  • The importance of focusing on the positive.

I highly recommend you have a listen if you’re a financial advisor wanting to make the transition to a semi or fully virtual model.

If you want to know more about how the Virtual Advisor System can work for you, then download my free e-book here or contact me today.

My purpose is to make sure that virtual advisors feel supported as we navigate this scary new world.