Digital Marketing Lead Generation for Financial Advisors

Virtual Sales Engine Digital Marketing Lead Generation

Virtual Sales Engine Live Seminar REPLAY – Digital Marketing Lead Generation for Financial Advisors.

Digital marketing and lead generation for financial advisors has changed.  We live in a modern world where technology and the consumer have evolved while the advisor is still doing things like it is 1985.  How long can they last?

Join me and financial advisors from around the world in this webinar replay to learn more about:

Virtual Advisor SystemWhy the outdated methods of 1985 are dead
and what you can do about it

 

Virtual Advisor SystemBuilding a robust digital footprint that drives inbound leads

 

Virtual Advisor SystemExponentially increasing your sales

 

Virtual Advisor SystemDitching the outdated brick & mortar model for location independence

 

Digital marketing and online lead generation are just part of a larger picture when it comes to being successful financial advisor in 2020 and beyond.  Times have changed.  The consumer has evolved to 2020.  Technology has evolved to 2020.  It is now time for financial advisors to do the same.

The old and outdated prospecting & sales methods of the past are going extinct and let’s face it, never where any fun anyways!  Learn all about how our industry is changing and changing fast and what you can do about it to position yourself as the financial advisor of the future.

The future is not tomorrow, it is today, it is now.  Advisors that don’t acknowledge and embrace the change that has happened will go extinct.  It is time for our industry to skate to where the puck is going, not where it came from.

If you can tell me where my wife likes to get coffee (hint: I mention it in the  webinar) I will extend the the special discount offer from the webinar to you at any time, just send me a note and I will make it happen!

All the best,

Derek Notman

How Becoming a Virtual Financial Advisor Keeps You Ahead of The Curve (Forever)

virtual financial advisor meeting

During the COVID-19 Pandemic, most businesses have struggled to survive. There are so many that rely on in-person interaction, and they have taken a huge knock, especially the travel and hospitality industries.

As a financial advisor, though, you are in an incredibly unique situation. You can run your entire financial planning practice online. In fact, by transforming your practice into a virtual one, you will not only survive the challenges of doing business during this tumultuous time, but you will thrive and stay ahead of the curve forever.

As a financial advisor who made the virtual migration over six years now, my business is booming at the moment. Although I have felt the effects from a social perspective just like anybody else, my business is rocking!

Tradition Vs. The Future

Although the finance industry is traditional and relies on face-to-face interactions, you can still operate remotely with the technology available today. It may even be more suited to your target audience.

I run my entire practice remotely from my home office and have the freedom to run my business from anywhere in the world, at any time of the day.

The best part? My overhead is minuscule in comparison to what I used to have to fork out when I was running a physical practice.

Most of my clients prefer communicating via a virtual meeting, conference call, or combination of the two as they can take my call from the comfort of their own home, or from anywhere really – whatever suits them – no more commuting or prepping before meetings.

The benefits of holding virtual client meetings are now evident to everyone, but they were not so clear just a few months ago. The future is now.

virtual financial advisor zoom meeting

Being A Virtual Financial Advisor Is Simpler

“Why should I spend days on end traveling, away from my family, if I can conduct business just as effectively online?” This is a common answer I get from advisors when I ask how they are coping with the new normal.

If anything, COVID-19 accelerated what we all knew was inevitable; a fully digital world.

Why would you pay thousands of dollars a month on office space, or spend a fortune on travel expenses to meet with and maintain your client relationships when you can have the same impact on their lives digitally? It’s illogical, no matter which way you look at it. Being a virtual financial advisor is simpler, cheaper, and easier to control.

As business owners, yes, most financial advisors should consider themselves business owners, we must look at things from a place of logic and scalability.

Generating Leads as A Virtual Financial Advisor

When speaking to my peers, their primary concern of going fully digital is almost always lead generation. How do you find clients without leaving your home? Quite simply, you need to rethink your approach to communication and marketing.

Although, theoretically, much of how you run your financial planning practice remains the same, your approach to sales needs to change, and it needs to change fast if your business is to survive.

It comes down to adapting your approach to your consumer’s needs. To stay ahead of the curve, you need to create a virtual presence that drives inbound clients to you while enhancing the client/advisor experience.

Your lead generation will be a direct result of how much effort you put into digital marketing. As of March 2020, 1.8 billion people do their shopping online, and half of those people shop from their handheld devices. When we refer to shopping, this includes shopping for services such as seeking a lawyer or financial advisor.

Those numbers are only going to increase, so you would be doing yourself a disservice by failing to adapt. You’ve got to sell your services in the place where your audience lives, and according to the statistics, that place is online.  You simply can’t argue with the data!

digital marketing for financial advisors

Staying Ahead of The Curve

Although the transformation to a virtual business takes some doing, don’t be spooked – luckily, I have paved the way for you. You don’t have to endure the trial and error I did. As a result of my experiences, I decided to create a virtual advisor system called Conneqtor.

I understand what it takes to run a virtual financial planning practice and have thought about absolutely everything.

Conneqtor will show you, step by step, in great detail how to:

  • Hire a team of virtual assistants
  • Build a virtual client contact/service module
  • Communicate digitally over email and social media
  • Create a website that converts leads
  • Create a blog and use it to generate leads
  • Use social media for brand awareness
  • Use SEO to generate leads
  • And so much more….

To learn more about how my system can help you, download our free ebook today.

Thanks for reading!

Now, go get ahead of this curve before it passes you by!

Kind regards,

Derek Notman

The Brick & Mortar Advisor is Dead. Long Live the Virtual Advisor

virtual advisor working remotely

The world is changing so rapidly that soon Google will tell you what you’re going to eat for dinner without you even having to ask it. But one thing remains constant, and that’s the value of human relationships – especially in the Financial Services industry.

We’ve witnessed many changes with the Covid-19 pandemic, but one thing has stood out for me: people’s need for other people, especially family. The pandemic and ensuing global crisis have shown us how vital our social connections are.

Another thing that humans hold very close is their finances. Not just in uncertain times, ALL THE TIME. People have a very personal relationship with their money. One of the most important questions we ask ourselves daily is, “Am I going to be ok, will there be enough to sustain my future?” The world may change, but one thing that won’t is the fact that people will always seek financial advice.

Yes, artificial intelligence (AI) and robo advisors might be able to offer financial advice and strategies at a fraction of the cost, but I would argue you then only get a fraction of the value!

There’s nothing like personal, face to face (virtual or in-person) meetings with another human being who has the knowledge and mind to help guide you. Maybe that’s because human beings have the ability for empathy.  No algorithm can do that!

Through empathy, we can help each other deal with stress (because dealing with our money can be very stressful), guide each other to clarify goals, and assist one another with behavior modification. AI doesn’t do empathy.

So as a financial advisor, will you have a job in the future? The answer is yes. Will you be able to not only sustain but thrive with a brick and mortar operation, the answer is likely no.

The pandemic has made us realize that many businesses can function virtually. They’ve had no choice. Even before the pandemic came upon us, many industries and other professionals started moving away from a brick and mortar model.

Other professionals like lawyers and doctors (especially psychiatrists) have shown that it can be done seamlessly, so why can’t it be done with financial advisors? It most certainly can.

Another reality is that Gen Z and Millennials were born into a virtual world and lead a virtual lifestyle. They want to communicate virtually. Consider this, in years to come, their Gen X and Baby Boomer parents will be leaving them trillions of dollars, and you will want to help them manage these finances.

The only option is to join them by getting on the bus and adopting a virtual way of working.

We are in the midst of a megatrend that is/has literally changed human behavior, either we acknowledge and embrace it or become dinosaurs.

How do we make the most of modern technology without losing our personal touch?

Technology is an amazing thing. It’s been the enabler to effect this change. It has maximized operations and efficiency so that we can spend more time doing other important things – like spending more time on our clients. Virtual advisors can use technology to enhance relationships.

Here are some other benefits to consider before embarking on the path of the virtual advisor:

Minimize Costs

Moving away from a brick and mortar approach not only minimizes costs but can also eradicate them completely. Expenses like rent and utilities can be slashed, and commuting costs can be drastically reduced. The money saved can be spent on other focus areas like marketing and advertising – brand awareness is crucial for credibility and future leads.  Also, think of the “time savings” you will have with even a semi-virtual model, add up the hours you will save!

virtual advisor zoom tech

Safety

In a virtual operation, you have less chance of catching a virus and getting sick or making other people sick. The world is no longer a safe place; if you can still do business and avoid these risks, then consulting virtually is a no brainer.

Permanency

Working virtually means that you’re not tied down to being in the same place. Think of that cabin in the wilderness or beach house near the ocean you’d prefer to work from. Technology has made it a reality.

Flexibility

Virtual advisors can work from anywhere at any time. You can manage your schedule in a way that works for you.

Nurture Family Relationships

More time at home means more time with your family and friends. More time to be able to nurture the valuable relationships in your life.

virtual advisor work life balance

The World Is Your Oyster

Because virtual advisors are no longer limited by geographical boundaries, the pool of possible clientele increases. You don’t need to be in the same place to offer a professional service and excellent financial advice.

These are just a few of the benefits to look forward to in becoming a virtual or semi-virtual advisor. The Virtual Advisor System is here to support you on your journey.

Our solution assists virtual advisors with lead generation and everything else you need to embrace this new way of working. Find out more by downloading our eBook, or purchase the system now and become a virtual advisor today!

Thanks for reading!

Regards,

Derek Notman

How to Build a 100% Virtual Financial Services Practice – The Virtual Advisor Series

how to build a 100% virtual financial services practice

What does the future of financial services look like and what can financial advisors do to help create, as well as benefit from this future? Will the bricks & mortar setup still be relevant in a post-COVID world? Financial advisors might be asking themselves, “How do I build a 100% virtual financial services practice?”

How to Build a 100% Virtual Financial Services Practice

Derek discusses these pertinent questions and more with Vice President of Advisor Development at advisors Excel, Brad Johnson. Brad is committed to helping financial advisors worldwide transition from bricks & mortar to digital during global pandemics and beyond.

It was only fitting that Brad featured Derek on ‘The Virtual Advisor Series‘, since Derek was one of the first financial advisors in the United States to go virtual back in 2013.

The Virtual Advisor Series provides education to financial advisors, on how they can use:

  • Digital marketing to increase sales.
  • A virtual office culture to increase productivity.
  • Leadership to improve operations.
  • Technology to stay ahead of the curve.

Derek and Brad discussed the benefits of a 100% virtual financial services practice, what tools empower advisors in making the transition from bricks and mortar setups easier, what challenges Derek face along the way, and the process of growing a relationship with a potential new client virtually.

Watch the episode with Brad below

If you aren’t familiar or aware of the virtual financial advisor movement then you can learn more about the age of the virtual financial advisor here.

Adopting a Digital Financial Model – The Exponential Era Webcast

the exponential era webcast digital financial model

‘Staying ahead of the curve’; a phrase that has become the new normal as financial advisors from across the world search for new ways to find more ideal clients in a pandemic stricken world.

Beyond the notion of ‘staying ahead of the curve’, what does this concept mean for advisors and how can financial advisors evolve from the traditional bricks-and-mortar setup to not only survive, but thrive in the new world?

The answer? Adopting a digital financial model for your financial practice!

Adopting a Digital Financial Model

Conneqtor founder, Derek Notman recently had the privilege of featuring on the Exponential Era webcast hosted by David Espindola and Michael Wright recently.

The webcast focussed on how adopting a digital financial model allows financial advisors to thrive in a post-COVID world. Since taking his practice virtual in 2013, Derek has been able to:

  • Establish an incredible life-work balance.
  • Generate more ideal clients from virtually anywhere in the world.
  • Increase revenue, while managing risk.

What makes this so possible in a post-COVID world? The consumer is now consuming more virtual content than ever, and feel more comfortable building relationships virtually.

Derek didn’t want to be a slave to his business and believes that every financial advisor should be able to enjoy this reality. Since there was no roadmap for the journey he embarked on in 2013, it took him a while to figure it out. Fast forward to today and Derek is enjoying the spoils of what Conneqtor has to offer and more.

Watch The Exponential Era Webcast by Intercepting Horizons below and dive deep into Derek’s journey as a virtual financial advisor and how COVID-19 affected his business:

 

Lead Generation for Financial Advisors – Webinar Replay

I have learned that Lead Generation for Financial Advisors is a tricky thing.

After being asked by countless financial advisors how I bring in new clients all while working virtually I knew I was on to something.  Thus, I created the InboundSalesMachine webinar to share my journey as a virtual advisor and what I created to help advisors generate inbound leads without every having to cold call or meet in person again.

Inbound Sales Machine Lead Generation

Lead generation for financial advisors

Join me as I share my virtual journey with almost 100 advisors from around the world for this second live event.  I talk about what I learned the hard way, the myths I busted as I built my virtual business, how I made 7 figures working virtually, and hold a live Q&A at the end!

The Inbound Sales Machine webinar replay takes a deep dive into my journey, covers inbound lead generation, and why I created The Virtual Advisor System for advisors to dominate in our digital world.

Watch the entire replay and if can tell me what area of the country I recorded this event I will extend you the special offer from the webinar, just send me a note and I will make it happen!

Cheers,

Derek Notman

Building a Virtual Advisor System for Advisors – XY Adviser Podcast

xy adviser podcast virtual financial system episode

Founder of Conneqtor, Derek Notman chats to Clayton from XY Adviser about how and why he built a virtual advisor system for advisors that acts as a gateway to becoming a Next Gen advisor.

Listen to the podcast for free while you get your day started or are doing those mindless admin tasks via Apple iTunes, Sticher, Spotify or just press play on the YouTube video above.

Build a Virtual Advisor System for Financial Advisors

Since 2013 Conneqtor founder, Derek Notman has conducted business as a financial advisor entirely virtually which has allowed him to generate more revenue, while reducing overhead and risk. Going virtual has resulted in an incredible life-work balance and an ability to exceed his personal hopes and dreams.

Below are links to key pieces of literature about the virtual financial system that allows advisors to easily go virtual,  scale their business and find their ideal client with a 24/7 lead generation potential:

5 Tips for Becoming A Virtual Financial Advisor During & After the Covid-19 Pandemic

How To Build A Financial Planning Practice Online

The Age of The Virtual Financial Advisor and COVID-19

What is XY Adviser?

XY Adviser describes itself as the social network for financial advisors. In honor of the evolution of financial advice and empowering advisors with the technology they need to scale their business, XY Adviser allows advisers to:

  • Exchange ideas between their peers on delivering the most useful financial advice, while mitigating any spam or advisor to advisor promotion.
  • Engage with their peers in a safe and respectable environment.
  • Develop a client-centric approach that is practical, helpful and beyond reproach.

You can view Derek’s XY profile here.

Serving Financial Advisors Around the World – CapIntel Webinar

capintel how to build a virtual financial practice webinar

Conneqtor Serves Financial Advisors Around the World

Building a successful virtual practice will become the norm for financial advisors as we move into what can be perfectly described as the era of the virtual financial advisor. 

Derek sat down with James Rockwood from CapIntel to explore how financial advisors came make the transition to the virtual model and how they can successfully build a virtual financial practice.

As advisors battle with the future of growing their business in a post-pandemic world, Conneqtor’s virtual advisor system provides a gateway to becoming a Next Gen advisor. Next Gen advisors are not only able to survive, but have the knowledge and tools at their fingertips to thrive amidst, and after global pandemics like COVID-19. CapIntel is one such tool!

What is Capintel?

Much like Conneqtor, Capintel exists to empower advisors. CapIntel do this by providing a market leading sales platform that allows advisors to compare client portfolios and investments with ease. The ability to do this, coupled with the infrastructure to produce world-class proposals has resulted in advisors selling 50% more of their assets compared to advisors who don’t use the CapIntel system!

Taking Your Practice Digital

In this webinar Derek covers the hows and why’s involved in going virtual including:

  • The first step financial advisors need to take to go virtual.
  • Building and leveraging a robust digital footprint in a post COVID world that allows you to find more ideal clients and better service existing ones.
  • The possibility of a semi-virtual vs fully-virtual model.
  • The biggest lessons Derek wish he had under his belt when he went virtual in 2013.

Watch the webinar below:

5 Tips for Becoming A Virtual Financial Advisor During & After the Covid-19 Pandemic

financial advisor going digital

The COVID-19 pandemic has forced businesses of all kinds to rethink how they work and interact with clients, including financial advisors.

We have had no choice but to turn to video for communication, and we are learning very quickly why this is the preferred method of interaction with younger generations.

With video, you can communicate with anyone from anywhere in the world, and as a virtual financial advisor, this is incredibly beneficial.

Building and maintaining relationships with your clients over video is just the first step, though, as there are other important factors to consider for a successful virtual financial practice.

As you transform your practice into a virtual or semi-virtual business, use these five tips to drive success.

1.  Invest Time into Your Practice’s Future

Business may be slow at first during the pandemic, and as you migrate online, but I see this as the perfect opportunity to use this time to determine how you can streamline your business for when you’re back in full action.

How about embracing business process automation? Thanks to technology, you can now have the administrative side of your business (the mundane tasks) fully automated! Here are some examples of the work you can automate:

  • Jobs you do every day or on a schedule
  • Functions that involve capturing and moving data between applications
  • Mundane tasks that do not require problem-solving
  • Tasks that distract you from what you love doing

As you migrate online, automating your processes will help you as you build a virtual staff.

financial advisor mailchimp rss feed automation

2.  Marketing For The Next Gen Financial Advisor

If you look at your competitors, you will have noticed that many of them have cut down on marketing during the pandemic.

My advice is to put even more emphasis on your marketing efforts.  People arguably need our advice and services more now than ever.  You’re offering them a solution for during this time, so make it known.

As you transform into a virtual financial advisor, your overhead can drastically be reduced, I have dropped mine by ~60%!  Consider using some of this to invest in your marketing – this is how you can gain a competitive edge in the months and years to come.

You also will free up a significant amount of time by embracing the virtual or semi-virtual model which can now be allocated in part to spending more time on creating content for free social sites like Facebook and LinkedIn which are a great way to increase your marketing reach while not costing you a penny!

facebook ads for financial advisors

3.  Use Conneqtor To Get You Started

Yes, I created Conneqtor to help advisors around the world.  But first built my virtual practice for me, to make more money while getting my life back and having an awesome life/work balance!

So yes, I admit that this is a little marketing plug from my side, but Conneqtor is a system I have created to help you migrate your financial planning practice online. More specifically, it’s a system that will help you generate leads 24/7.

It will teach you how to build a virtual or semi-virtual financial and insurance practice that will empower you to:

  • Make more money while expertly managing risk
  • Find and work ideal clients through predictable lead generation
  • Work from anywhere in the world while expanding your reach
  • Leverage your money and time to improve effectiveness while achieving an excellent work/life balance

I have successfully run an MDRT* Court of the Table financial practice, almost 100% virtually since 2013, so I have a deep understanding of what it takes.

the virtual advisor system for financial advisors

4.  Build Stronger Personal Relationships with Your Clients

So, you can no longer take your client out for dinner or a coffee, but you can use video to connect with them.

When people need to be selective about who they work with, they will commonly approach those who identify with them on a personal level. As a virtual financial advisor, you are dealing with arguably the most intimate aspect of a person’s life – their wealth and future.

Your catch-up calls don’t have to be all-business though. Introduce them to your loved ones and pets. Share your challenges and what you have been up to during the crisis – how you’ve been keeping sane. Talk to them about their problems and what they’ve been up to, and ultimately use this time to connect and develop stronger bonds with your customers.

Even little things like sending them a short video to wish them a happy birthday can make all the difference and show them you are thinking of them.

5.  Financial Advisors Should Create Valuable Content

In the meantime, as you transition to a virtual practice, take this time to create valuable content that will attract prospective clients.

Your audience lives online, even more so now, and the best way to get them interested is by giving them something of immense value for free. You are an expert in your field, so share some of your insight with your audience online. Be it through blogs, an eBook, explainer videos, or infographics, show your prospective clients why you are their best bet.  It could even be as simple as basic posts in places like LinkedIn and Facebook.  Be present and drive value!

I hope this helps and that you found my article insightful! If you would like to find out more about Conneqtor, get in touch with us.

Kind regards,

Derek Notman

Altruist’s Grow Episode 4: How to Grow a Virtual Advisor Business

Altruist's Grow Episode 4: How to Grow a Virtual Advisor Business

Want to learn how to grow a virtual advisor business? You’re in the right place!

Altruist Corp is most famous for offering a software that helps financial advisors achieve better outcomes. Much like the virtual advisor system Conneqtor, Altruist makes growing a virtual advisor practice both possible and scalable.

How to Grow a Virtual Advisor Business

Conneqtor founder and CEO, Derek Notman features on episode 4 of Altruists ‘Grow’ series. Grow is dedicated to providing financial advisors with growth hacks to succeed to succeed in an ever changing economic climate.

Tyrone Ross explores how Derek has successfully launched his virtual advisory business, having being virtual since 2013. In episode 4 Derek covers:

  • Why he started a virtual advisor practice.
  • How to successfully grow an advisor practice online.
  • How to market to your ideal client.
  • How you can start building your virtual advisor practice today.

Watch the full interview here.

Download the virtual advisor e-book here OR get started immediately and purchase the virtual advisor system today.